Comments on: Is Copy Really King? http://www.strategicprofits.com/blog/is-copy-really-king/ Work Less, Make More Money, Have More Time Off! Fri, 16 May 2008 08:16:20 +0000 http://wordpress.org/?v=2.2.3 By: Patrick Bell http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65586 Patrick Bell Sun, 13 Apr 2008 11:33:15 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65586 Rich, What I like about your sales copy is that it's 95%+ educational. I think the last letter I read from you came to over 100 pages, but you didn't sell until the very end. The first 100 pages was all about giving me information. I'm in Kenya, and this concept will revolutionize the market here. Thanks for taking us to new levels and giving us something to piggyback on for the sake of serving the marketplace at a higher level that others can even imagine. Pat Bell Nairobi Rich,
What I like about your sales copy is that it’s 95%+ educational. I think the last letter I read from you came to over 100 pages, but you didn’t sell until the very end. The first 100 pages was all about giving me information.

I’m in Kenya, and this concept will revolutionize the market here.

Thanks for taking us to new levels and giving us something to piggyback on for the sake of serving the marketplace at a higher level that others can even imagine.

Pat Bell
Nairobi

]]> By: Paulo http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65582 Paulo Sun, 13 Apr 2008 03:48:31 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65582 Dear Rick, What turns a copy into a COPY is empathy. It is necessary to "feel" how the reader is going to react to the written words (psychology over the self). It is also needed to connect the product and the desire of the future buyer (psychology again, once people buy what they want and not always what they need) using emotional, driving words. In short, this is what I think. It is not enlightening, I know, but came from the heart. Best wishes to you and your team, PT PS: Maybe I'll be adding one of my URLs to the comments, some day. Dear Rick,
What turns a copy into a COPY is empathy.
It is necessary to “feel” how the reader is going to react to the written words (psychology over the self).
It is also needed to connect the product and the desire of the future buyer (psychology again, once people buy what they want and not always what they need) using emotional, driving words.
In short, this is what I think. It is not enlightening, I know, but came from the heart.
Best wishes to you and your team,
PT
PS: Maybe I’ll be adding one of my URLs to the comments, some day.

]]> By: Ocha http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65580 Ocha Sun, 13 Apr 2008 02:17:33 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65580 Interesting how someone in the business comes up with ideas like Ebay for creating a buzz about a seminar and not a hard product. Great idea! http://www.infoworthsharing.com Interesting how someone in the business comes up with ideas like Ebay for creating a buzz about a seminar and not a hard product. Great idea!
http://www.infoworthsharing.com

]]> By: Kyle McFarlin http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65561 Kyle McFarlin Thu, 10 Apr 2008 17:40:06 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65561 I was at the Strategic Profits Live - Carlton Advanced Workshop, and I'll verify the strength of Carlton's teachings. He not only has killer copy techniques but also a clearcut system anyone can use to follow in his footsteps. And the coolest part is that you can't help but improve the entire strategic angle of your business when you put Carlton's system into place. And I shouldn't forget to mention how entertaining Carlton is live. We're talking deep laughter from your gut. I was at the Strategic Profits Live - Carlton Advanced Workshop, and I’ll verify the strength of Carlton’s teachings. He not only has killer copy techniques but also a clearcut system anyone can use to follow in his footsteps. And the coolest part is that you can’t help but improve the entire strategic angle of your business when you put Carlton’s system into place.

And I shouldn’t forget to mention how entertaining Carlton is live. We’re talking deep laughter from your gut.

]]> By: Garry Boniface http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65560 Garry Boniface Thu, 10 Apr 2008 13:50:12 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65560 Just by holding this auction, John Carlton is getting massive publicity for his event. Yet another example of his genius in action. I bet this is on blogs etc all over the web Just by holding this auction, John Carlton is getting massive publicity for his event. Yet another example of his genius in action.

I bet this is on blogs etc all over the web

]]> By: Ted Demopoulos, Effective Internet Presence http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65559 Ted Demopoulos, Effective Internet Presence Thu, 10 Apr 2008 13:01:24 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65559 What amazes me is people that think they write good or at least adequate copy that have no clue.Now my copy quite honestly doesn't 'suck', but I know it's not great, despite what some of my friends and colleagues tell me. I think probably 90+% of us who write any copy could get much better (and that 90% is conservative number). I love the model -- Dutch auction on eBay. Be interesting to see how it works out. Unfortunately I've got a speaking engagement at the same time so I won't be bidding. What amazes me is people that think they write good or at least adequate copy that have no clue.Now my copy quite honestly doesn’t ’suck’, but I know it’s not great, despite what some of my friends and colleagues tell me.

I think probably 90+% of us who write any copy could get much better (and that 90% is conservative number).

I love the model — Dutch auction on eBay. Be interesting to see how it works out.

Unfortunately I’ve got a speaking engagement at the same time so I won’t be bidding.

]]> By: Andrew Carlisle http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65554 Andrew Carlisle Thu, 10 Apr 2008 10:19:45 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65554 Well said Dave, great comment. Well said Dave, great comment.

]]> By: MAURICE LAROSE http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65553 MAURICE LAROSE Thu, 10 Apr 2008 08:46:10 +0000 http://www.strategicprofits.com/blog/is-copy-really-king/#comment-65553 I am a Macroeconomic Expert and wish to hire it against Royalties to ensure profitability and secure my IP. R U Interested ? Warm Regards / MAURICE LAROSE I am a Macroeconomic Expert and wish to hire it against Royalties to ensure profitability and secure my IP.

R U Interested ?

Warm Regards / MAURICE LAROSE

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