• is copy king

    For as long as I’ve been in this business, I’ve heard one thing over and over again:

    “When it comes to making sales, copy is king.”

    So do I agree with it? Yes…and no. Let me explain…

    I think that copy is still the most important cog in the sales and marketing machine. Whether we write it or speak it, copy gets inside the head of your prospect and finds those hot buttons that get them stirred up and reaching for a credit card.

    But there’s more to writing great copy than just the occasional penning of a sales letter or email that elicits response.

    Great copy is having a tried-and-true process…a proven system…a winning copywriting methodology that’s hard-wired into your brain. So it flows from you naturally whenever you sit at the keyboard or stand in front of a group.

    It’s the kind of writing that people don’t even realize they’re reading…the kind that pulls them into a piece and gently guides them through to the desired action, with no effort whatsoever on reader’s part.

    I’ve been able to tap into this system myself a time or two. After releasing one of my reports, someone commented, “I can’t believe I just read 93 pages in one sitting.”

    But that’s exactly what I’m talking about, and exactly how the big-time copywriters do it. They’ve refined their systems to the “nth” degree, and they know how to produce copy that’s picture perfect for whoever they’re talking to.

    And while I know 4 world-class copywriting pros who have honed their chops enough to teach it to you… The only one who has stepped up to the plate is my good friend John Carlton.

    When I was putting together my New Beginnings event, the one name I HAD to have on the speaker’s list was John’s.

    And did he ever deliver…I can still hear the whoops and cheers from the standing ovation he received.

    John also put on a special 2 day workshop for a select group of copywriters and marketers before the event. And the response was overwhelming.

    Take a look for yourself…

    John Carlton’s Hands On Copywriting Workshop

    And now John’s doing it again for 3 days in San Francisco. And you can be one of only 20 people who are invited.

    Now as you can see, the event itself is going to be tremendous. But it’s the process that’s the clincher. You see, to get good fast you need to follow a process. And there’s no better process that’ll mold and shape you into a killer copywriter than the one John recently developed.

    But I want you to pay special notice to HOW he’s selling this (it’s on eBay!)…

    Copywriting Seminar
    Click Here To See The Seminar Auction On Ebay

    John’s actually holding a Dutch auction to establish a price for this event. That means the lowest out of 20 bids will set the price for everyone else.

    So if the lowest bid is…say…$100, when the auction expires, then EVERYONE pays only $100 to get inside.

    Is that brilliant or what? Check out the stir on John’s Blog here:

    John Carlton’s Big Damn Blog

    The auction ends on Thursday April 10th, so get your bid in now before the clock runs out.

    But even if you’re not interested (and you should be), do yourself a favor–take a few minutes to look at John’s letter and the model he’s using. It’s remarkable, to say the least.

    John Carlton’s Hands On Copywriting Workshop

    Rich

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