How To Transform Twitter Into Your Own Personal ATM

So…are you tweeting yet?

Because if you’re not, you’re missing out on one of the biggest opportunities to develop a closer relationship with your prospects and blow the roof off your sales numbers.

Let me explain…

A couple of years ago, when I wrote the Attention Age Doctrine 2, I told you that your future success would depend on things like building buzz, word-of-mouth marketing, the influence of networks, the rise of the Viral Visionary, and more.

I also warned you that, without a positive social media influence in your corner, you were treading on thin ice with your business (remember the Kryptonite Locks fiasco?)

And since then, the social marketing arena has virtually exploded. Today there’s a millions different ways to get a millions different people saying a million different things about you–hopefully all good.)

But there’s been nothing–NOTHING–like the Twitter phenomenon.

Twitter allows you to micro blog, using short, 140 character messages to stay in touch with your followers on a minute by minute basis.

Estimates vary, but there’s roughly 6 million users on Twitter–and more being added every second. In fact, my right hand man, Brian Johnson, finally jumped on the Twitter bandwagon just recently after much prodding from everyone in the office.

So what does this mean to you? One word–PROFITS.

Because Twitter gives you the opportunity to stay in touch with your audience like never before–without relying on them opening an email or going to your static blog.

Now you can instantly message your followers, handing them valuable tips while also giving them a glimpse into your day.

This fosters a stronger, more intimate relationship with your audience And when the time comes to launch a new product, the whole “do I trust this guy or don’t I” objection is non-existent.

And the result? More sales coming in faster and easier than ever!

I’ve been Tweeting for quite a while now, and I must say–it’s addicting. Once you fire off a few tweets and start seeing what’s going on with others in your business, you’ll find yourself hooked on this amazing technology very quickly.

But let’s face it–there’s LOTS of money to be made here. And I want to help you build your business by giving you a few simple tips and tools that can help maximize your profit potential with your followers…

1) Be transparent–TOTALLY transparent. Talk about your life, your family, your work. Be detailed and honest. Tell them about good days and bad. Show them what it’s like to be in your shoes. Your followers want to know about YOU–not just your products or services. So give them that insight. Then when the time comes to promote, you’ll find a much easier road in front of you.

2) Tweet early and often. One of the best ways to do this is to download a free desktop program called TweetDeck. This is a powerful way to stay on top of what’s happening with your followers (especially the ones you’re looking to JV with) and keep tabs on who’s talking about you–without logging in and out all the time.

3) Retweet constantly. Retweeting (or RT) is a fast, easy way to pass along something valuable you’ve found in another tweet by simply clicking on an icon. This is giving back in its purest form, a way to share the best information with your followers without asking for anything in return. And it WORKS. Retweet the good stuff and you’ll soon have a huge group of prospects who know, like and trust you.

Those are just a few things to help you grow your list of followers by leaps and bounds. But if you REALLY want to jump in with both feet and start making money fast using Twitter, you gotta get Joel Comm’s new book, “Twitter Power: How to Dominate Your Market One Tweet at a Time.”

Get Joel’s New Book Here

This is the preeminent source for all things Twitter, from getting started to advanced techniques that will have your sales soaring and your bottom line stationed firmly in the black.

I’ve read practically everything out there on Twitter (you know me–information junkie) and this is by far the best resource for marketers and business owners.

Whether you’re just dipping your toes into the Twitter waters or you’re an established force in this arena, Joel’s book will kick-start your efforts and help you build a rabid fanbase who hang on your every word…and buy anything you put in front of them.

Go get your copy NOW!

Grab Your Copy Of Twitter Power Here

That’s it for today. Lots of mind-blowing stuff in the works for the next few months (including a MAJOR announcement to come your way soon), so keep checking back for more updates.

Oh, and if you want to follow Brian and I, here you go:

http://twitter.com/richschefren

http://twitter.com/brianjohnson_sp

Of course, my page is waaaaay cooler than Brian’s. ;)

To Higher Profits,

Rich

P.S. So what about you?

Are you a Twitter veteran or newbie?
How often do you tweet?

Are you using it for personal reasons or to grow your business?
What tools do yo use to maximize your Twitter presence?

And most importantly–what tips can you pass along to help the rest of us make more money using Twitter?

Post your comments below and don’t forget to include your Twitter address. I want to know more about you!

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Comments:
  • http://www.softwaremarketingsecrets.com/ Peter – SoftwareMarketingSecrets

    Great piece of article, I completely agree. I think Twitter is going to be huge and we are only seeing the beginning. I just read an article today (you find a link on my tweets) on how Twitter is giving search results that are actually more targeted and better fit than Google…

    See my tweets:
    http://twitter.com/gillberg

    Tweeting almost every day. Both personal and for biz.

    For tips about tweeting:
    http://ezinearticles.com/?How-Twitter-Can-Increase-Your-Affiliate-Checks&id=1554211

  • http://stevereports.com Steve Pohlit

    First congratulations on building a following of over 5000 people. Since you follow about 100 of those, do you stay in touch with your audience by monitoring the RT’s or some other way?

    I do agree with your recommendation for TweetDeck. That absolutely changed my entire experience with Twitter for the better.

    I also agree with you that Twitter can build your business and I would recommend that be integrated with other social media sites. Manifest Mastermind at http://manifestmastermind.com was built entirely from social media traffic and Twitter plays continues to play an important role.

    I regularly Tweet about my most favorite tool: http://TwitPwr.com/TweetL

    I appreciate the content you publish Rich and send you energy of continued success as well as happiness and peace.

    Steve

  • http://www.strategicprofits.com Rich Schefren

    an fyi i forgot to mention: as i normally do i helped introduced twitter to the internet marketing community over a year ago – you can read my very first post about twitter and how i was using it here:

    My Twitter Post From March 7, 2008

  • http://fullfigureplus.colm Glen

    I have been a fan of Twitter for quite some time. I agree with all your tips. I have been thinking about getting Joels book, but with your review of it I will for sure to pick it up.

    Thanks
    http://www.twitter.com/GlenL

  • http://www.yoursitereportcard.com Paul Sterling

    Hi Rich,

    Thanks, i am just beginning to use it. I am going to get more focused now that i see how powerful it can be.

    Paul Sterling
    http://www.FreeRelationshipReport.com

  • http://www.ownthebakery.com George Gould

    Rich, Great post. Twitter is an invaluable communications tool. It humanizes you much more than merely blogging and is capable of being integrated with other applications like your blog, facebook, etc. I enhance twitter with tweetdeck, twellow, tweetmyblog, mr tweet, and twitter.grader.com. I also integrate it with blip.fm to share my love of music withe my tweeple. My twitter ID is http://www.twitter.com/gcgould.

  • http://www.mbopartners.com Liz Greene

    Great article especially for people new to twitter or who haven’t gotten the hang of it yet. And I second the recommendation for @joelcomm book Twitter Power. Great quickstart guide and a pleasure to read. Thanks — I’m @lgreene93 on twitter. See you there!

  • http://www.croz.com.au croz

    Hi Rich

    Just a quickie. Do you follow back? I have tried on numerous occassions to get you to follow me but have never succeeded. I clean out non followers every two weeks. I had to do this to keep within the initial 2000 limit. Do you know the rules once you exceed 2000 followers? I am on approx 3000 now

    Thanks

    @crozfromoz

  • http://twitterrick.com Rick Rakauskas

    Thanks for an interesting blog post Rich.

    In answer to @crozfromoz regarding well known marketers following or not…

    My experience is that it used to be none of the big names would follow you but loved to send you “buy my stuff” tweets whenever a new product was launching.

    However lots wised up to the real power of twitter, and I recently got a lot of follow backs from many well known marketers …

    The quality of tweets has improved out of sight too.
    Are you worth following back is another question you may want to answer I think …

    Anyway I get good value from the emails I get from Rich Schefren, so whether he follows me on twitter or not doesn’t matter.

    Live long. Live free.
    Rick Rakauskas
    @fitnessbyphone

  • http://www.croz.com.au croz

    Hi Rick

    Thanks for the reply. I will certainly follow you and just know you will be worth following

    Abundance to All

    Croz @crozfromoz

  • http://www.changagorham.com/car.html Mr. CG

    Yes. Twitter is very hot right now and deserves all the hype. We all should be taking advantage of this and all of the social network mediums. Look around you, we need to become our OWN companies. Much Success To all in 2009 and beyond.
    changa74@twitter

  • http://www.marketing-variety.com John Bandy

    Hey Rich,
    Man that’s good stuff. I have just started on twitter and this will help a lot. Thanks for such a great article. Keep the good info coming and maybe I will catch up someday.

    @1bigjohn

  • Pingback: Is Twitter Still a Good Marketing Tool? | Marketing Snark | Marketing Snark

  • dantanner

    So the email you sent was about BUYING JOEL COMM’s book? Oh how tasty that was. You have written nothing valuable about twitter here.

  • http://www.lightningzsolt.com Zsolt Eszes

    Thanks for the blog post, Rich :-)

    I am one of those addicted to Twitter! I started tweeting sometime in 2008 for personal networking and connecting with people I knew or wanted to know, and to stay up-to-date with what was going on in the world.

    Then fairly recently I started tweeting for business networking. It’s a lot of fun! In fact, too much fun. I often find myself being one of those people in the many YouTube videos who are constantly tweeting and itching to find out what’ll happen next. I set a time limit each day as to how long I will be on Twitter, and when. Sometimes I stick to it, sometimes I don’t. But it has been a great way to network with like-minded individuals and an excellent way to get ideas.

    I look forward to Tweeting with you :-)

    ~Zsolt
    Twitter.com/LightningZsolt

  • http://www.lookyoungmakemoney.com/154262 Ann Nanni

    I have read you e-mail with great interest, and you truly have a long
    e-mail. Being in the buildin business for the past 4 years, I had a lot
    to learn, as in the beginning coming from owning an employment agency to
    owning a distributorship was quite new. Having fun while building yor
    busiesss was also new to me. Cold calling I have done for many years
    so the phone never frightened me, and getting people who said no, or were
    rude and slammed down the phone was a bit disconcerting, however those
    you get over also. My business is finding the right partners, the ones
    seriously looking for a Home Based Business not a hobbie, for many treat
    the businesses they get into that way. They believe once the put their
    money down, they are going to get instant success, and that is not the
    way buidlign a business is. You have to give it a lot of Tender Loving
    Care, plus time. You also have to learn how to hone yuor own craft.
    So, Thank you for sending me your blog. I am sure I will learn how to
    do this better, however being new to this side of the business, I hope to
    learn a lot more.

    Ann Nanni
    a new tweeter

  • http://www.lightningzsolt.com Zsolt Eszes

    Actually, dantanner, while this post may have ultimately been a recommendation to buy Joel Comm’s book (which, by the way Rich doesn’t get a commission for recommending, as he provided a DIRECT link to Joel’s site), there was still valuable information in this post. Which, if you’d actually read it, you would know. Rich is talking about building intimate relationships with your prospects and followers. As he says, you do this by being transparent and showing your followers exactly who you are. That way, when you decide to promote one of your products, they will trust you more, and be more likely to buy, because they have had an insight into your day-to-day life, and you’ve contributed to theirs by re-tweeting helpful tweets, creating a symbiotic relationship.

    ~Zsolt
    Twitter.com/LightningZsolt

  • Pingback: Quote from a @RichSchefren post that shows how Twitter’s SPEED is changing perceptions + my cmt « Mind Hacks, Life Hacks, Personal Development

  • Jim Constantine

    Hi Rich,
    I’ve been on your list now for about two years and have enjoyed your writing.
    I’ve been using Twitter for about three months and find it a little addicting to say the least. I don’t use twitter for marketing though as I’m not marketing on the web anymore.
    But, I do follow a lot of the gurus to try and keep tabs on them.
    I notice though that they are mostly twitter snobs as they only follow each other.

    As a social networking platform twitter works best when there’s mutual respect and follow backs. How do you know what your followers want when they’re unable to get their tweets read by you?
    As a news aggregator though, it doesn’t really matter if some follow back. It’s more of a one way street in that instance.

    These are just some of my observations Rich.

    I’m following you now Rich but, for me to take you seriously you should consider following a few more people. It would go a long way in giving you some more twit cred.

    As of now:
    followers: 5194
    following: 101

    Later,
    James

  • http://www.thecravingscoach.com Diana Walker

    Yes, I’ve been on Twitter for over a year. I have found Twitter very helpful in creating relationships and friendships, and great for business and connecting. I have found some excellent guest speakers on my Cravings Coach Podcast through Twitter.

    I agree with James. I always look at how many people are being followed by the Twitterer, and don’t usually follow them if they are not following lots of others back.

    Right now you are at:

    followers: 5213
    following: 101

    Diana

  • http://getgoodsolutions.blogspot.com Sharon – good solutions

    I’ve been using Tweetdeck for about a week so far and it makes tweeting so much more fun and gratifying. But you added a bit of perspective that I hadn’t heard before. Thanks!

    Sharon
    twitter.com/sreece

  • http://businesscoaching.typepad.com Paul Simister

    No doubt that Twitter is fun as I have discovered in the last year since you and StomperNet introduced me to it.

    I didn’t get it at first – I mean who would post up little details of their life and who would be interested?

    But it is strangely addictive although I can find it a time drain when I start reading and then follow other people’s links.

  • http://www.ecommercestoresuccess.com Nikki Backshall

    Twitter is an incredible tool for connecting with your audience, I have been using it for sometime now and I have met and connected with some amazing people.

    I don’t ‘over-tweet’ I imagine on average it is about 5 times a day – mainly because I don’t want it to turn into one of those resources that just drains your time.

    One of the most powerful ways I have found to connect with folks is to offer help whenever you see something that you have the skills to deal with. This not only gains you respect but it makes you feel pretty good too. It’s great to reach people and give them a hand that you probably would never have been able to prior to Twitter.

    Another tip is to ask questions – it’s a good way to get feedback and opinions from your followers – plus it makes a nice change to read something engaging rather than yet another ‘feel good’ quote!

    Nikki
    @webmums

  • http://goodbyegoogle.totalh.com Aaron(Guru says GOODBYE to search engines)Curtis

    Heard about twitter in the past but forgot to give it a try,thankx for the reminder’. Judging by the comments,it sounds like ‘tweeting’ is really worth while’.

  • http://twitter.com/gillberg @gillberg

    Twitter is great.

    Some twitter tips

    * Be personal. Tell people a little bit about yourself, this will make you more human and trustworthy.
    * Use mystique to get the click. For example; Check this out: [link], Wow, this is cool: [link] and so on. I think you get the picture.
    * When it’s appropriate, interact with other Twitters using the reply button.
    * Share valuable information, if you spam you will end up without anyone reading your posts pretty soon.
    * Don’t talk about yourself too much.
    * Use tracking for your links. Use klikdeal (klikdeal.com) for example to set up your twitter links. This will pretty soon give you an overview of what is being clicked and what’s not. Avoid tinyurl as this doesn’t give you tracking capabilities.

  • http://www.croz.com.au croz

    Hi Rich

    I wrote two posts with very good content and neither have appeared. can you throw any light on it?

    My chit chat ones have appeared.

    Abundance to All

    Croz

  • http://AskEdHudson.com Ed Hudson

    Seems these comment replies get filtered and deleted if you mention anything having to do with another website or blog. So much for link-backs. Thanks.

  • http://www.extremecopy.com Scott Paton | SEO Copywriter

    You seem to be right, Ed.

    But it’s not just about the back link, the info is also lost. I interviewed Joel on my podcast and it was relevant (IMO) to Rich’s post, but didn’t make it thru the Moderator.

    Fortunately I twittered about it…

    Scott Paton
    twitter.com/scottpaton

  • http://AskEdHudson.com Ed Hudson

    Scott… good for you. I also had an article on my blog earlier in the week about Twitter that was VERY relevant to Rich’s article that also didn’t make it past the moderator. :( Oh well…

  • http://twitter.com/Outlaw_Marketer Richard Taylor @Outlaw_Marketer

    Interesting post with some good information, but the comments here seem to be the ‘meat’ of this.

    I joined Twitter a few months ago, and promptly dismissed it. It seemed like a lot more bother than benefit.

    Not quite a month ago, I came back due to a discussion in a forum.

    I started using TweetDeck (a very good resource I was glad to see Rich recommend), which actually made it much simpler to read what the 100-ish people I was following at that point wrote. That is when it all began to ‘click’ for me.

    No, I am no Social Media expert by any means. However, now I am ‘following’ over 5,200 people, with about 5,100 ‘followers’ in return. Not bad for a few weeks!

    You really do need to follow others to maximize the benefit of Twitter.

    With the sheer volume of “Tweets” everyone has to sort out, about the only way to actually grab any one’s attention is doing an @reply to something they have said, or ask a question of them in general.

    It then shows up under that section on Twitter and TweetDeck (and other such apps), thus making it easier for them to find it in the noise of the stream itself. It also builds that ever so valuable ‘personal’ relationship everyone here seeks within a Social Media environment.

    And, as stated here in these comments, many will ‘assume’ that if the percentage of followers is disproportionate to the amount of people you follow, that you simply want everyone to ‘hear you’ without regard to their voice. A grave mistake in this environment.

    One last thing I have noticed with regard to posts in blogs and forums relevant to Twitter is that very few take advantage of the possibility to ‘link’ people back to their Twitter Profile.

    Since one would assume that people are interested enough in Twitter to read the post and comments that they would, in turn, be interested in following those that are of a ‘like mind’ from within such posts. It give you an opportunity to bring people into your Twitter stream and, once again, establish that elusive ‘relationship’ we seek.

    Only one other commenter (as of this post) has used their Twitter Profile as the ‘link’ for people to follow from the included resource box of the comment section.

    Make it ‘simple’ for people to follow, and they will!

    My apologies for the length of this comment, brevity is not one of my strong points. However, learning to ‘talk’ in 140 characters or less COULD actually benefit me, and those that try and read what I write! :-)

    Best to everyone here

    Richard Taylor
    @Outlaw_Marketer

  • http://twitter.com/Tina_Sparby Tina Sparby @Tina_Sparby

    I tend to agree with James and Diana regarding the importance of following people that follow you. I don’t follow those who aren’t interested in me, because the relationship is merely fictional though the intent to sell is genuine in many cases.

    Many marketers and business people seem to miss the “social” part of social media and simply use sites like Twitter as if it were a broadcasting system or safelist. Developing relationships is more than providing relevant content, you have to be interested in the people who may someday purchase from you.

    Just an opinion of another Twitter noob, but I hope you’ll consider it.

    @Tina_Sparby

  • http://companiesnow.com.au/Company_Registration Rich@ Company Registrations

    Hey Rich,

    I agree with Twitter being addictive. I truly find it a fascinating tool to follow people I am interested in and gain an insight into what they do on a daily basis.

    Excellent tool

    Rich

  • http://www.twitterpower.com Joel Comm

    Great article!

    Twitter is growing quite fast. In fact, news today said that Twitter has grown 33% in just the LAST MONTH!

    It is easy to see how this is going to take off and have 50 million or more by end of summer or early fall. That means an acquisition is coming soon.

    NOW is the time to use Twitter. Follow others, get followed, add massive value and ride the wave. :-)

    Joel

  • http://www.channelship.ie facundo channelship

    Hey Rich, nice post. Now following you on Twitter. Trying to get more active there myself.

  • http:/www.exgetbacktogether101.com Sandra

    Hi Rich,
    Thanks for the tips. Twitter is becoming more popular by the second. People are curious and they want to know how the gurus or others live their daily lives. Twitter makes it easy to establish a relationship with your followers.

    @Lifebeyours

  • http://www.josephranseth.com/blog/ Joseph Ranseth

    Hey Rich, great post…

    I have been primarily a facebook user, but started twitter a few weeks ago and have already seen how powerful it is!

    I’m also glad to see that you are getting flamed by everyone for not following. You’re missing out on a lot of RT’s!

    Joseph Ranseth
    @josephranseth

  • http://News.PaidCashToLearn.com Francis LaBadie

    Thanks for the great post!
    TwitterPower is an amazing tool.

    Cheers, Franck.

  • http://marketingwithrhys.com rhys davies

    Twitter is exploding right now. Everyone needs to pay attention to what Rich is saying here, because it’s very powerful if used correctly.

    Yes, there is a right way of doing “Social Media” so make sure you don’t go spamming etc, and you should dominate what ever you wish to achieve.

  • http://loan-consolidation.spaces.live.com/blog kidotielo

    Great site this http://www.strategicprofits.com and I am really pleased to see you have what I am actually looking for here and this this post is exactly what I am interested in. I shall be pleased to become a regular visitor :)

  • http://twitter.com/schikowski @schikowski

    I’ve been doing it for about two months using TweetDeck. I mainly tweet business related stuff and things I find on the web while I’m browsing. In the latest version of TweetDeck (came out only a couple days ago) you can actually see how often people click on your (shortened) links, that’s just amazing!

    I gotta get that book, thanks for pointing me in that direction.

    Cheers,
    @schikowski

  • http://paulcoughlin.com Paul Coughlin

    Hi Rich,

    Great post – thanks.

    Just ordered the book – thanks also for the recommendation. The bonus bootcamp [when you order the book] was brilliant – Perry Belcher rocks!

    I’ve just started using TweetDeck – man this is addictive :-)

    all the best,
    Paul

    @paulcoughlin

  • http://trundlebeds.blogspot.com/ trundle beds

    Wow! Never knew that twitter can be used … such a cool way:) Thanks!