How To Make More Money During A Recession

“The sky is falling! The sky is falling!”

Ah, the infamous words of Chicken Little. Ever tell that one to your kids?

Funny thing is, these days you don’t have to. All you need to do is turn on CNN and you’ll get a big dose of “falling skies” commentary from the talking heads on screen.

I gotta admit–this both amuses me and irks me to no end. Because the truth is, what we’re experiencing with the economy is one big Chicken Little story.

Somebody goes screaming about gloom and doom, and everyone panics. Next thing you know, we’re in a crisis situation. Billions of dollars are being doled out to big business, layoffs go through the roof, and everybody sits on their hands, waiting to see what happens next.

HUH?

C’mon people! Are we really putting our faith in the media to tell us how to think and act? These are the same people who follow up a tragic story of a mass shooting with a video of a squirrel on water skis–and never blink an eye.

Yep–solid, trustworthy news reporting there. Pulitzer Prize material if I’ve ever seen it.

Let’s face it. The days of actual news reporting have gone the way of the dodo. And every time one of these capped teeth morons start spewing their mindless dribble, Edward R. Murrow turns over in his grave.

What we’re hearing these days is not the news. It’s carefully selected tidbits of information designed to elicit a predetermined response. They tell us EXACTLY what they want to tell us. And right now, we’re being fed a large helping of the sky falling all around us in huge, jagged chunks.

Now, don’t get me wrong here. I’m not saying times aren’t tough. Because we’re all feeling the pinch (present company included).

But what I AM saying is this…if you let yourself be lead around by the nose by a bunch of hair-sprayed idiots who call themselves news people, you’ll never grow your business to a high level of success.

Why? Because you’re giving Chicken Little control over your mindset–instead of seizing the reigns and making your own path.

So you want the good news?

There are many MANY ways to prosper greatly in a recessionary climate. In fact, multiple millions of dollars have been made during a “down economy” by savvy business people who didn’t go screaming into the night every time somebody yelled about the sky falling. And during this economic hiccup, more millions will be made again.

But the key is to make some small changes in your business growth strategy now to help alleviate the fears and keep your company’s focus on the matter at hand. And here’s 3 tips to help you get started on the right path:

1) Buy Some Ear Plugs. The main reason there’s panic in the marketplace is because somebody told us that’s what we need to do. And that’s WRONG. Stay away from the naysayers. Ignore newspapers and TV news channels. Put your head down, plug your ears and say “LALALALALA I’M NOT LISTENING TO YOUUUU.” Stay focused on YOUR business and YOUR profits–not what’s going on with the Big Three car companies. And to quote an old Public Enemy tune, “Don’t Believe The Hype!”

2) Increase Your Marketing Efforts. This goes against conventional thinking, but it’s the perfect move. Why? Because everyone else is shrinking back in fear from the future, hiding in the shadows with their fingers clutched to their dwindling budgets. And that includes your competition. Which means this is a HUGE opportunity to grab a sizable chunk of your market share by pushing forward with an aggressive marketing plan. And when the storm settles (and it will settle) you’ll be solidly entrenched in the number one position…while everyone else is clawing to get back in the game.

3) Get Some Sage Advice. This last one is the most crucial of all, because many of us haven’t been through a true recessionary period before. And to put it simply–we don’t know what we don’t know. So we need the guidance and wisdom of somebody who’s been there, done that, and made several million in the process. And for me, that’s Jay Abraham.

If anyone knows how to make money during a recession, it’s Jay. His strategies and tactics are legendary in the business world for turning fortunes completely around and putting struggling companies back in the black in record time–even when the Chicken Littles were running rampant. And now, he’s willing to help you too.

Take a look.

That’s right–Jay’s holding a very special (and very rare) teleconference titled How To Create Multiple Streams of Recessionary Income Sources. Inside, Jay will reveal 42 different strategies–all proven to work–that will help you not only make money, but make BIG money during a downturn in the economy.

This is 2 solid hours of Jay doing what he does best–dispelling the myths about the recession, crushing your doom and gloom mindset, and handing you the keys to the vault.

And not just one key. Or two. Or even ten. He’s got 42 of those shiny, golden babies…just waiting to unlock your very own treasure chest filled with record-breaking profits.

Which one will you choose?

Oh, and did I mention this call was absolutely FREE?

Seriously–quit dodging the chunks of sky falling around you and get on this call NOW. Hands down, it’s the best thing you can do for your business.

I’ll certainly be there.

To Higher Profits,

Rich

P.S. I know I went off a little in this post, but dammit–I’ve had it up to my eyeballs with all this recession talk.

But what about you? Are you fed up too? Is your business struggling to get by? Can you pass along more tips and techniques for making massive profits when everyone claims you can’t?

Post your thoughts in the comments below and let’s hammer this out together. Can’t wait to see them!

Share this article

Become a fan of Rich Schefren

Share post on facebook

Comments:

http://www.bobfirestone.us Bob Firestone

Rich,

Great post, I have been reading your stuff for a while and this is some of your best.

“All you need to do is turn on CNN and you’ll get a big dose of “falling skies” commentary from the talking heads on screen.”

Having been a futures trader and a broker for 7 years the one thing I can say is the more negative the talking heads are the closer things are to turning around. These are the same people who couldn’t figure out that there were some big problems created by lending money to people who could never afford to repay it or that the investment banks that were leveraged 30 or 40-1 on products with an expected default rate of 2.5% were going to be in trouble.

When there is blood in the street it is time to buy. Grossly over valued assets have dropped to levels that make them good buys for the first time in 10 years or more. The opportunity to make money now is better than it has ever been.
http://10dollarswonder.smartmailworld.com Mattias

Great post Rich!

It´s true.If fear controls business people then nothing real in business can be achieved.We have to see the possibilities even in a time like this.What takes people out from financial crisis? Somewhere some wise economist must come up with a smart solution and give advises to people that ARE listening.
There are a lot of innovations in this world.I believe in true economical innovations.
http://daochienergy.com Stafford “Doc” Williamson

There was a “real” trigger to the financial crisis, and because the products (securitized mortgages) had been so internationalized the world took a serious hit from it, but that’s mainly because the “insurance” components known as debt default swaps were not secured by adequate assets (actual money) at insurance companies like AIG, which put the banks in jeopardy because they had been taking these assets as AAA, good as cash due to the insurance component. When the default rate exceeded AIG’s ability to pay the claims, that’s when the s**t hit the fan, and the banks were being forced (by a DUMB accounting rule called “mark to market”) to stop making new loans because the no longer had those “cash” assets to satisfy their regulatory requirements for capital on hand.
In theory at least, all of this would have “stopped” as soon as the federal government bailed out Fannie Mae, Freddie Mac and AIG but only IF they had actually “unwound” the “toxic” (or “tainted,” or “troubled,” or whatever you want to call them) mortgages from the complex derivatives that put everyone in a tailspin. Since they didn’t the “crisis” continues. But the best advice I have heard yet on the subject is from White House Chief-of-Staff, Rahm Emanuel, which the Wall Street Journal quotes him as saying, “Never let a serious crisis go to waste. What I mean by that is it’s an opportunity to do things you couldn’t do before.”
From a business point of view (like an investment point of view) this is the time to be a “contrarian”, to go against the conventional mainstream of thinking. BUY STOCKS don’t sell. Prices have never been lower. I made 75% (on paper) on a tiny investment in Citibank last week alone, and now that they have turned down further “bailout” money from the government the stock value is just expected to grow again. GROW YOUR BUSINESS. Fill the gap left by all the others who are pulling in their horns to guard against imagined disasters that haven’t happened yet. Just by SHOWING YOUR BOLDNESS you will stand out from the crowd.

Rich Schefren often has good advice (very often) and he is “on the money” this time.

Sincerely,
Stafford “Doc” Williamson
http://foliovision.com Alec

Yes, but don’t believe your own hype either.

It’s not surprising to hear a marketer who lives by you and I spending money on marketing trumpeting that we should continue to spend money on marketing.

It just might be that the hard sell school of marketing might take a big hit as people tire of being lied to and squeezed like lemons.
http://nickyjameson.com Nicky Jameson

You are spot on Rich. I was on to what the media was up to very early on. As the days went by they seemed in their element. After all, what better way to prove that bad news sells? You are right, not only are they consistently reporting bad news, they are telling people how to think and act.

For myself, I rarely turn on the tv. I don’t watch the news, I don’t buy newspapers (most of which are going out of business anyway).
On Twitter I refuse to tweet bad news, like layoffs and the like. I don’t check out the stories either.

I do, however tweet news like the fact that RIM (Research in Motion) Canada is hiring 3,000 new workers in 2009 (yes, 3,000) to steal a march on competitors. I also tweet whatever I can about business opportunites and anything that’s encouraging. There are businesses that are profiting.

I don’t believe an economist or the govt has an answer… it’s quite clear that people who shouldn’t have been were caught napping and equally clear they still don’t know what to do any more than the talking heads do. I for one am focused on my marketing and my vision for where I want to be and go. I intend to get there. Without the intrusion of the mainstream media it’s amazing how much one can achieve. I left the “Ain’t it Awful” club a while ago.

@Alec – it’s imperative to keep marketing to stay in the mind and on the radar of your customers. Companies that cut marketing are short sighted. No marketing, people forget about you. That means they won’t be buying from you, but from the companies who have decided to keep spending on marketing. Companies need to be a little more creative with their marketing… there are many, many opportunities to do so.
http://www.croz.com.au croz

Hi Rich

I teach my young entrepreneurs Always run your business as if it is flat out and always go to a negotiating deal prepared to walk if it is not the deal you want.

The biggest risk at the moment is that you do deals to just get cash flow, whether it is the best for the company or not.

In my experience everytime you are half way through a non profit deal a really creamy deal appears that needs doing straight away and you cannot do it.

RELAX RELAX RELAX my three words of advice to weather the storm.

No good decision is made when you are stressed.

Abundance to All

Croz
John Anderson

Yes, true Rich has a self interest.

But as if you shouldnt spend money on marketing and marketing education?!?

I work with 100′s of business owners each year, and the only ones that prosper…and are prospering right now (hansomely) are the ones who get marketting…(particularly direct response style) and all of them invest in it.

Don’t be a hater to Rich for telling people to go to a free seminar with Jay Abrahams. Jay has made more millionaires than probably any one on the planet…(and that includes Bill Gates)

If you were prospering you wouldnt have made that comment, so my admittedly unsolicited advice to you is get your butt on the call and act on at least 5 of the 41 tips to grow your business.

To your success,

John
Bengt Hahlin

Rich,

You are spot on! ” What we’re hearing these days is not the news. It’s carefully selected tidbits of information designed to elicit a predetermined response. They tell us EXACTLY what they want to tell us.”

The sad part, as a former journalist and news junkie, is that nowadays that observation goes for almost everything.

If you want to understand what is happening abroad and in international relations – Don’t watch the news!

If you want to understand what is happening with the climate – Don’t watch the news!

You fill in the blanks for the rest.

They have been so wrong for so long time. It’s truly amazing of the incompetence in their “professional” work.

The solution, besides plugging the ears to TV news and newspapers, is that there are plenty of reliably sources out there on the internet. Thank God for internet and all the information sharing there. We now can bypass these dinosaurs that masquerade as news media and tried to set the agenda.
Marie-Andree

Hi Rich,

Did the Call. It’s outstanding. What’s no so good is this: Jay charges international shipping to Canadians (normally, that’s domestic shipping). So its $50 which means $75 in $CAN instead of $20 ($25 CAN) for domestic shipping/handling.

And there’s worse. I couldn’t get your support team to tell me how shipping was handled. If it’s through UPS or FedEx, then we pay an additional $100 for Customs Brokers Fees (yes, they DO do that, even for samples. I know, I argued this long and hard with them, but they say it has to clear customs therefore they charge and not just a bit!)

So now we are at $175 for a “free trial”…

The solution is simple: ship through normal postal service (they don’t charge brokerage fees, only taxes IF they open the package, which they don’t do often) and label it “promotional material” – which it is, since it’s purpose is to get us to buy the big course.

PLEASE take care of this. Your support team doesn’t seem to realize this is both unfair and unnecessary… (and bad marketing!)
http://www.calmingwords.com Jeannette Kavanagh

The newsreaders are not to blame for the greed that underpinned subprime lending. The campaign for the de-regulation of your banks to allow banks to effectively become casinos was funded by that sector. And yes, it was not picked up until it was too late.

Grossly over valued assets have dropped? What makes you think that they’re properly valued today? After all when you thought your house was worth a $1Million you didn’t argue that it was ‘overvalued’. Read David McWilliams’ brilliant book The Generation Game about the collapse of the Irish economy. Then use metaphors like ‘when there is blood in the street it is time to buy.” Please. The blood in the streets is the blood of your fellow citizens, who’ve lost their homes and their jobs.

When there is blood in the streets of America it is time to show compassion.
http://www.calmingwords.com Jeannette Kavanagh

Great comments and totally apposite.

Bears out that saying “that which hits the fan is never equitably divided”.

I do agree that the current ecological and economic meltdown can be used by humans as an opportunity. Let’s hope we are insightful enough to see it as an opportunity to do more than exploit the downturn. I’m very keen to see investment in developments and assets which are real and substantial and which generate boundless (economic) profit for investors. That’s not going to happen if we merely recycle Citibank shares. Let’s look outside the current envelope.
http://www.calmingwords.com Jeannette Kavanagh

I think that it’s true that the media, or the mass media, thrives on sensationalist ‘bad news’. Like you, I rarely watch the news – too violent and upsetting most of the time. Unlike you, I don’t conflate the current economic recession with the messenger. The newsreaders are the messengers.

Yes, it’s important to keep positive and to offer your product and services to people in good times and bad. However, the ostrich ‘head in the sand’ or ‘it’s not really happening’ approach to reality is not a great foundation for your marketing strategy – or your life.
http://www.calmingwords.com Jeannette Kavanagh

I feel sure that Mr Schefren will fix that up. He’s one of the few people I’ve met – metaphorically speaking – on the web who consistently delivers value and often, his valuable insights are genuinely free. Thank you Rich. It must be very upsetting to pay so much of your hard-earned money for something offered as ‘free’.

And then there’s those ‘free’ products and services for which one only has to pay shipping charges. but in the fine print, it’s a case of at the end of the ‘free’ period, your credit card will be debited $X. Me? I’d prefer the direct and honest approach and I’d prefer people to tell me the benefits of signing up.
Shawn

Hi Rich. I just finished the teleconference call “Creating Recessionary Income” where I Jay would go over 42 strategies for creating multiple sources of income.

I had the opportunity to listen to a couple of people ask questions and present their scenarios and they received advice in return.

The problem that I have is that I didn’t quite pick up on the 42 strategies. I didn’t seem to hear anything that applied to myself. The advice in my opinion wasn’t for someone like myself—-new to internet marketing. I didn’t have any real concrete questions to ask b/c I thought I would hear a presentation on “42 strategies” and then I would formulate my questions from that info.

I feel this call was a waste of my time and phone minutes. But I’m glad it helped others.
Jaime

The phone system being used for this teleconference is very unreliable. I’ve registered for the call twice and both times the system hung up on me about 20 minutes in (Thursday night and Saturday morning).

I’ve given up on this one, unless you’re able to provide a recording. And there really is no reason to NOT share a recording with those of us who registered for the call.

Thanks
Jaime
http://www.holdingheartswithsoftsellmarketers.com Arieljoy

What a fabulous call it was. Thank you and Jay so much for all the valuable information. He is a business man’s business man!

Thanks again,

Arieljoy
http://www.usbmemorysticks.net/recent-posts DTs Flash Drive Blog

I wholeheartedly agree about the mainstream media. If you want to attract and create positive abundance in your life you need to surround yourself with it – so you NEED to go for something like twitter instead of CNN. Just look at the fear mongering about the swine flu now, its another perfect example. Yes, people talk about it on twitter too but there its much more balanced and you always have the choice of filtering that chatter out. To make a case in point, one will tremendously profit from all this swine flu hype: the vaccination industry. I suppose that’s one way of countering a recession. But its disingenuous at best so thank god for social media and the inernet where the principle of ethics and balanced information upholds.