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- Dec 03 2007
- 80 Comments
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- Gary Vaynerchuk
Listen up, this post could actually change your life...
(The super short story: I have an extremely POWERFUL interview to share with you.)
OK, here's the deal... my team and I have been working all weekend just to finish going over the nearly four-thousand (!) emails that poured in since the release of The Attention Age Doctrine 2.
It’s truly been overwhelming... it's obviously struck a chord and the response has been staggering.
Look: I knew when I wrote The Doctrine 2 it would create a stir in the Internet Marketing world, but I never thought it would instantly generate the tidal wave of responses it brought with it.
The discussions are heated and full of controversy in the popular marketing forums. Blogs I’ve never known about are dissecting each and every page and slide. In the first 24 hours alone over 20,000 marketers have read and downloaded their own copy.
The insane response has really pushed me to deeply reflect and re-visit my experience to dig deep to provide you with an amazing case study. And to be honest, I had to work like a Tasmanian Devil on amphetamines to secure what I am about to give you.
Check this out...
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- Gary Vaynerchuk
He began his video blog last year. Now he spends five days a week in front of a video camera consuming alcohol . And so far his drinking on-air has not only skyrocketed profits, but it's brought him celebrity status.
His hyperkinetic gonzo approach built a $50 million business, attracted a cult following, and caught the media's attention. In the past year he's been profiled in The Wall Street Journal, Time, Men's Health, New York Mag, GQ, The Conan O'Brien Show, The Ellen Degeneres Show, Fox News, and many others...
He's living proof of everything you've read in The Doctrine2.
But it gets better, because I got him to reveal his philosophies, strategies, and his best advice on how you can do the same.
His name is Gary Vaynerchuk, and he's going to tell you how he leveraged social media to skyrocket his family's liquor store into the #1 wine seller online.
His site is WineLibraryTV.com, and if there's a poster boy for the transformational power of being Maven, then Gary is it.
You’re going to hear first-hand exactly how he reached maven status… and his best advice on how you can do the same … in ANY industry.
Gary’s story will excite, inspire, and show you how to take the message from The Doctrine 2 and apply it to your marketing right now.
Download Gary Vaynerchuk and Rich Schefren MP3 Call
Download the entire Gary Vaynerchuk call right now
Right click and select "Save target as". File size: 21.3MB
Download Gary Vaynerchuk and Rich Schefren Interview Transcript
Download Gary Vaynerchuk Interview Transcript
File size: 915KB
I even got Gary to give you his best advice, his 5-step strategy to get started and begin to leverage social media for unimaginable success.
So, if you're ready to take the concepts of The Doctrine 2 and begin to apply them in your market...
If you're ready to become the Maven of your Market...
And if you're ready to grow your business to unimaginable levels...
You need to download the audio and the transcript immediately.
Do it right now… What Gary reveals is just too powerful to wait.
To Higher Profits,
Rich SchefrenP.S. - I believe together we're going to change the face of marketing online. Together we're getting more and more marketers to realize that the honest, value providing, and customer focused approach is the way to go. So, after you go through my interrogation of Gary, feel free to spread the word and pass along the materials to whomever you think would benefit.
P.P.S - We'll all get more out of Gary's advice if you post your best ideas from the Gary right here on the blog. What do you think was the most powerful advice Gary gave? What will you do differently? How could you use Gary’s ideas to pursue your passion… and bring great value to your market?
I want to know, and so do the rest of my readers. So post your comments and use the social bookmarking services below to help me share Gary's message with the world...
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80 Comments to “Jersey Boy Cracks The Code And Transforms Into A $50 Million Maven - Here’s How He Did It…”
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Rich Schefren is often referred to as the Guru to the Gurus because he's coached more than 70 internet marketing gurus, many of them growing their business over 1000% (10x) while working with him. He's worked with and endorsed by Yahoo, Agora, 1ShoppingCart, Jay Abraham, Dan Kennedy, and many others. When it comes to growing an online business many consider him to be the authority on growing a business from an idea to multi-million dollar enterprise. Here on this blog he shares his latest thoughts about how you can grow your business.Rich Schefren -
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enter)
Rich,
Some excellent points covered here - I
just read the transcript.
I’ve used a few of these strategies before
(in my seminars business) and now my
raising-capital facility - but I know there’s
a lot more opportunity to accelerate
progress with this stuff.
Thanks Rich!
Des
Thanks for the excellent information. My head has been spinning since I read the Doctrine 2. I guess it really pays to be innovative and drink outside the box!
This is Humbling, Thnx So much for the kind words and anything I can do for anyone reading the The Doctrine2 feel free to gimme a holla
garyv at winelibrary dot com
PS GO JETS!
Hey Gary,
Wow,
Awesome call, just listened to the MP3 version….
Great info, & Very Inspirational, Thanks for sharing..
Will have to go & check out your wine library, I am a wine lover myself, but no connoisseur that’s for sure..
Thanks again to you & Rich of course..
Dianne in NZ
Gary,
You’re gonna get hammered! :))
This community is rabid — and the fantastic stuff you shared via Rich will do nothing more than bring up tons and tons of questions … so I’m sure people will be contacting you.
(I will)
Great to see someone “outside” the IM community featured, Rich. Excellent interview. Keep it up man.
JP Maroney
“Mr. Monetizer”
http://www.jpmaroney.com - main
http://www.jpmaroney.net - blog
Hi
Great interview - really inspiring. Now I know why people say to follow your passion.
How does Gary monetize the site? There aren’t any products to buy so or ads on the pages.
Thanks
I would like to know how he monetizes the site, too. Same with Rocketboom…..where does the money come from?
Wow, what an amazing interview. It’s the best one this year.
Gary is such a passionate chap and he truly believes in what he does. It oozes. I’d rate him 15 out of 10.
And yes, I have started a video blog since Feb 07 and its on a specific niche that I love - that is World Travel.
http://www.ambartravelblog.com/
Maybe, I can be the World Travel Video Blog Maven
LOL Who knows.
Thanks Rich for revealing a great content for us all.
Best Wishes,
Ambar Hamid
PS: I haven’t updated the video travel blog for a while but I guess if I wanted to be a maven like Gary then I guess I have to get up my backside and update it asap
Very interesting interview. Thanks for it and your excellent doctrine 2.0 report.
This is a great interview. Passion, ideas, Actionable… Rich, you two should do stuff together.
I see Gary is good at getting the attention. What are his next steps in how you, from the doctrine, keep attention or engage people?
Dan
Hi Rich, hey Jersey boy, this is Jersey girl. Wow. That was really worth listening to. I took 4 pages of notes in the dark … I shut the lights, laid in bed and listened. These things really stood out to me:
Rich feels his writing is like conversation.
Gary says, “Be king of your domain” (in my case queen or princess)
Be there early and often.
Be fresh and current.
Put out entertaining content that will benefit your audience.
Figure out what you are very passionate about, videoblog this free information, make it worth people’s time & be funny.
Think about who you want to be and what you want to accomplish.
Don’t be 40 and act like 100, like you can’t change.
This is a great time to use the Web 2.0 opportunities to brand yourself, be a maven, get to the top.
Well, those were the highlights of my writing-in-the-dark notes.
Now Rich asks: “How could you use Gary’s ideas to pursue your passion… and bring great value to your market?”
My passions & careers are in teaching & advertising and I live at the Jersey Shore. I want to start teaching how Jersey Shore businesses can attract more loyal customers with green marketing, saving our trees & energy by focusing on their target markets and entertaining them where they are. Example: Any business whose target is women would benefit by promoting themselves inside hair & nail salons on a digital LCD screen.
Gary gave me the idea to start video blogging. Showing beautiful areas of the Jersey Shore. I could talk about doing less direct mail and more LCD screen promotions inside places where their target market goes. With several businesses sharing an LCD screen, lots of trees and money will be saved. And our mailboxes might be filled with less unsolicited junk mail.
Hi! Just want to say this is fantastic and I am working on
my own idea for a videoblog.I’m off to brainstorm and
create a new way for organizations to raise funds.
Thanks Rich
Cool interview Rich, now I’ve got to set up my own TV station!
Thanks, Rich and Gary: Loved it. Very cool. Lots of great content. Most impactful was this: Its all about the love. Here’s what I mean: 1) Gary obviously loves what he does, eats, sleeps and of course, drinks it. Loves it enough to master it-know it cold and enjoy the process. 2) Gets in a powerful, “nothing is impossible” mindset by focusing on what really matters first-family friends, health. 3) He invites us into the love-space with fun, warm, but valuable daily contact and includes us in events we all want to be a part of. 4) Demonstrates generosity. He’s offering to help us, not just sell us. 5) Humility-with an open mind he misses fewer important markers along the way. Keeps all the bumps in the road in perspective.(From the winetv clip): 6) Offers us affordable tests of his credibility & advice by featuring products we could order now with no remorse. 7) Tells us stories about how much other people love what he does without bragging. Thanks for the shot of pure energy and creativity! Salud! PS
WOW
Great interview. I have concentrated on giving free content and advice, but now I really feel I can package it. For starters anyone who would like a copy of The Science of Getting Rich rewritten in plain English and with a foreword and tips by me just send an email to croztalks@gmail.com with SOGRIPE in the subject line.
I love you guys.
Re the real world.
One thought on this, will this encourage the resurgence of the small shop? An expert situation, Butcher, Green grocer etc…
How good would that be.
Thank you for all this information and advice.
Abundance to All
Croz from OZ
watch aout for my show!!!!!!!!
http://www.croz.com.au
That was an exciting an inspiring interview, and once again thank you for bringing this man to our attention.
“The most salient point for me was: social currency - In your content, can you provide something that can make them (your audience) more interesting smarter etc.”
This is something that I really have to make a choice about…and quickly!
Downloading right now and will come back later to post my thoughts. Thanks in advance.
Awesome!
This is such a great call. If someone is thinking about getting into this industry then this is pure gold.
The two points that I really liked were;
1. Be yourself
2. Repetition
Gary’s enthusiasm if totally infectious…brilliant.
Not what I expected: this interview is simply brilliant! Gary, you are proof that the internet is a force for good
A marketing guy with substance. This might be all you need, for all time, people. Simple, yes. Easy, not so much…
btw, http://www.readheadedhamster.com is available, as i just checked at godaddy…somebody who is, er, passionate about red headed hamsters can seize the day…
Rich,
Another great interview and an educational exchange of ideas between the two of you. I think what I got from this interview is; the reinforcement that when the focus of your marketing is on the value to the client always one will be successful.
Another important idea I got is the real successful people are the most benevolent and the most giving people on the face of the earth. They are very confident and they share the secrets of their success because they believe that there are lots of room for everyone. In Gary, you could just feel his passion and his energy are contagious which are also evident in real successful people.
Thank you for the great interview.
Violet
Good stuff but I think we may have a new coolest guy on the planet. Might have to tell Brad. Good stuff Rich and thanks for the video.
Just listened again and the biggest eye opener to me was Gary saying “it’s no loger a stuffy executive calling the shots, it’s now the world”
Listen a few times and you will learn more every time.
Tanks Rich
Dan
What a great guy! Everything he said made perfect sense. I’ve stumbled upon WineLibraryTV before and found it very entertaining (and educational), even if it is about wine instead of chocolate.
One of the key points that caught my ear was his saying he would rather be No. 1 on Digg than on the front page of the Wall Street Journal. It immediately reminded me of what one of my mentors, the late advice columnist Ann Landers, said: ”I would rather have my column on a thousand refrigerator doors than win a Pulitzer.” I always thought that was a downright brilliant way to look at things.
Hi, thanks for sharing a great quote!
One of my favorites by Benjamin Franklin is:
“If you’d not be forgotten when you’re dead and rotten
Then write something worth the reading
Or do something worth the writing.”
Sandi
Thanks Rich, Awesome Interview with Gary!
This is the Week for the Truth Coming Out isn’t it?
Is it just me or What? So far this week..
“The Dirty Laundry Report from Nitro!” (Kevin Wilke)
“The Pink Elephant Truth Exposed! ” (Mike Antonio)
“The Awesome Part 2 Doctrine” (Rich or course)
“The Death of Network Marketing” (Mike Filsaime)
Loving it… They have all been completely great reads..
“Times’ Are A Changing” & that interview with Gary was the icing on the cake.. Truly, It was Great!
Just checked out a couple of his videos.. Cool Dude for sure!
Phew! Has been an eye opening week, That’s for sure!
Thanks again, Sincerely Dianne in NZ
P.S. Merry Christmas to All, Just in case I get busy doing my new blog.. & don’t get back!
Cheers… “Be Happy”
Wow, Gary’s enthusiasm is contagious! This whole interview reinforces what I have been discussing with one of my consulting clients recently about the whole area of finding a more focused niche to dominate. My own experience with marketing online has shown the greatest success with continually delivering good and relevant content to my niches. In the process helping solve their problems, I have discovered that the by-product eventually became market domination.
Great Interview…I knew The Doctorine 2 is gonna rock…but this is a real surprise
..& motivating.
Very inspiring interview for sure. Thank you Rich for sharing this you really are doing good things for us. I always learn so much from you!
I did not hear what is the revenue model he is using…how is he making money?
One last thing…call me old fashion or the minority but whatever happened to the days of professionalism in our conversation? I hear so many leaders in the marketplace use profanity without any concern if this is offending. Speaking of “it’s not about you its about your audience” and what they want as Gary said please don’t forget there are still those of us who don’t use profanity and really don’t care to hear it. I want my attention to go to conversation that is enlightening and edifying.
I’m one of those who still value excellence and common courtesy like not running over (Rich) the host everytime (Gary) he tried to say something on HIS interview.
Hazel, I partially see your point about people having little or no regard for their audience yet proclaiming it to be ALL about the viewer/listener/client/customer/etc. But, really, it seemed that your comment was more about your objection to the “profanity” (and, yes, I put that in quotes for a reason) rather than the disjunction in the message. Frankly there are more important things to concern yourself with than whether someone says “shit” three times, “crap” once or twice, and “heck” a few times. Whatever you do, DON’T read my blog!
I do, on the other hand, TOTALLY agree with your point about the interviewee relentlessly talking over the host. I found that both rude and irritating. No one likes a host who spends more time pontificating than interviewing, to be sure, to be sure… and Gary is a hyperactive, super-enthusiastic guy with a lot of great stuff to say, no doubt about it… but the man has some learning to do right there.
——————————
Anyway, thanks for the interview, Rich. Interesting stuff.
Cheers,
Leslie
Very good interview Rich!
One thing, if you want to be #1,
you have to be ’seen’ and ‘heard’.
If a tree falls in the forest and
no one is there; does it make a sound?
Universal blessings to all…..
As long as the tree falls on web 2.0 it will be heard
I agree with Diane Kneller, this has certainly been an eye opening week. It just occurred to me as I finished listening to the Mp3 that the New Guru is no longer the stuffed-shirt or dare I say 40-50 something hero who is now the Next Best Thing and Always was the Expert. The Masters out there are getting younger, smarter and better looking for sure! For some one like little ole me, who quite frankly is sometimes too timid to write a damn post (about anything) this is a thunder bolt. I realized that I Can be myself even if I am not in the Guru league like some, and at the end of the day, being yourself and writing as you talk is easier than pretending to be a Authority on everything.
Thanks Rich for so much great free info and to you too, Gary. Very inspiring!
Hi Rich and Gary,
Wow - I’m totally floored by the output I’ve received from you Rich so far. Thanks so much for the incredible value that you’ve given so freely and it has impressed me so much, I can’t even tell you.
As an advertising and marketing professional, we don’t employ such tactics in the industry as the internet marketers, but I AM so thrilled to hear that the “guru to the gurus” is talking about going back to first principles of building a business and applying that to building a business online. Surely the old methods worked, but in this transition of the world and the internet, we’ve gotta move with it.
Gary, I started listening to your interview with
Rich and went to your website - tried to multi-task and then got lost in the world of Web 2.0 for about 2 hours and then had to rewind and hit play. Your business example is so powerful you’ve helped me to find a missing piece of my biz plan for my music passion - THANKS SOOOOO MUCH!
I’ll be “friending you up” as I think you’ll be a great mentor. Plain, simple, common sense advice of how to move forward now. I’m glad that the experts are helping me to affirm my own considerations and thoughts in this arena.
I’ve had 3 hours sleep (I’m generally an insomniac), the 5 planes/sec bound for Heathrow keeping me awake and I’m energised, inspired and creatively plugged into the the opportunities that abound.
All the best and please please please keep more of this stuff a-coming.
What I find really interesting is that Gary makes it quite clear that he had to immerse himself into his business so that it oozed out of his pores. Success is not an overnight thing but really hard work. (But it can be enjoyable if it is something that you love!)
GGGRRREEEAAATTT!!!
Great job guys. And Great blog with Great content!.
Did I say Great?
This was a very inspiring interview with lots of value.
Thanks
http://www.Drewryonline.net
I hope I can be the next big internet success million dollar sory. I was FIRED from my day job in August and haven’t had 1 since, cause society does NOT forgive.
Rich -
What an inspiring interview! Gary is amazing and it has sparked an idea for me that I truly believe will be absolutely successful. I will be sure to let you both know once I get it up and running. I am so EXCITED!!!!!
You both have provided worthwhile information. Keep it up!
Have a fantastic day!
When a tree falls in the forest and there is just one person in the world to hear it, it still makes no noise. All things are ideas and these are made to be shared.
Some folks wonder how he monetizes his site… simple. Each review links back to winelibrary.com, an online wine shop…
This wine shop was already doing big business (listen to the beginning of the interview) when he started videoblogging. He just found a great way to live and breathe his passion, educate people, get buzz AND promote his shop all at the same time.
Great interview!
Rich,
Great interview with Gary. I’m utilizing some of the same techniques but I don’t want to be the face of the business
because it seems to lead to you having to be the one in front of the camera or the microphone.
I want my business to be the maven. I want it to provide information that my customers value (whether its me or someone else who is in front of the camera or the microphone).
Find people who share your passions, give them a target and let them loose.
I truly believe that this this of relationship/pull of marketing is the future and as Gary says it is definitely the next gold rush and I have my pick and axe.
An absolute perfect example on how to use Web 2.0 to your advantage!
Thanks Rich and Gary for sharing.
Cheers,
John Uhrig
Kevin,
Your comment is interesting to me because I have historically taken a similar view to my business (i.e., i didn’t want to be a personality, i wanted to be a brand or a business if you like)
…but I believe my epiphany (here) is that, perhaps, the implication of the trends in social media are such that we must embrace the face of our business: customers want to speak to people.
What’s brilliant about Gary is that you can’t easily distinguish between the ’salesman’ and the service. As he is passionate about wines and customers, his doing is his selling.
Very interesting stuff! Great to see real-life examples in action. I suspect you have many more to come. Thanks for this!
Warm Regards,
Rob Lawrence
http://www.battlecall.com
Guys you did great. I loved Doctrine2 immediately.
I always admire no-nonsense ideologies like that of Rich, Yanik Silver, Ann Sieg and the likes.
I’m working on developing a new system with my website, I’ll be applying most of your ideas and heavily recommend doctrine2.
Rich,
I REALLY enjoyed the interview, but I have to disagree with the both of you. I launched a golf blog to my niche, started doing FREE video tips, and giving out GREAT FREE info. with not an ounce of increase of my conversions.
I have dominated my niche for 7 years online and still struggle to make a decent living. It is very frustrating, but I truly feel my niche is not an “in demand”, “needed”, or “wanted” product by the masses.
Prove me wrong sir.
I am at the top in regards to brand and credibility, but it has not made the difference in regards to financial success.
I really believe you when you mention everything is going to go “niche”, but there are some niches that are not profitable (like mine)…agree?
Thanks again for a very cool interview… I enjoyed it.
Mike Pedersen Golf- SO disagree, come JAN. when I am slowed down i will show u some things, we will connect, just email me! garyv @ winelibrary.com
Look forward to it!
Mike:
If you are getting attention and driving traffic the way you said, there is somthing else wrong. Rich talks about that is only the begining. The next step is engaging people and keeping their attention. How does your back end work in your company? What are you doing once you get their attention? Maybe we can help. The process works so maybe your just missing a peice.
Don
Hey Don J!
Thanks for the interest. I have been doing every facet of IM (internet marketing) for over 7 years. That would be list building, auto-responders (with offers), JV’s, affiliate marketing, solo email blasts, etc…
My niche is really a niche of a niche, which in my mind may be too narrow, especially when you’re talking about the dreaded word E-X-E-R-C-I-S-E; which is what I promote within my niche of golfers.
Nobody wants fitness!!
Golfers are not rushing off the course after a bad round and yearning to do a fitness for golf routine…bummer for me.
Don’t get me wrong…I’ve made a decent living at this, but not near where I want to be.
Thanks again,
Mike
Mike Pederson has a really terrific site (gorgeous). With all due respect to my aspirants, he is already doing the hard work of niche mastery..
Therefore, I would like to challenge Gary/Rich/whomever to take on Mike as a case study. Prove your thesis! And this would be a terrific learning/marketing opportunity for you, I would hope…
Wow! David I truly appreciate the compliment and the “challenge” to Rich and Gary. I am no newbie, nor have I not tried. In fact, I’ve spent thens of thousands of dollars on “conversion” consultants, website redesigns, new product launches…you name it.
I second that case-study suggestion
Now here is a wonderful coincidence Rich:
My oldest friend since childhood contacted me today and asked how he can popularize himself on the net with his passionate interest - an interest he has had all his life, that is now his small business.
His niche is perfect for a video blog, and is about a rich and fascinating subject that is flush with rabid buyers. (Sorry I can’t tell you what it is, but it has nothing to do with internet marketing.)
So take a wild guess which audio URL I will be directing him to.
I just wish there was I place where I could report back a year from now to tell you how he is going. He has a delightful personality, so I expect by then will be an online star.
Thanks a million Rich, I am now able to give my friend the very best strategy advice ever.
My best
Jonathan
http://www.time.co.nz
Don, you mentioned “back end”. You must be talking about Front end/Back end that Rich teaches. I wonder if Gary has front and back ends in his business. After selling them a bottle of wine, then what? Does he drive them into clubs? Wine coaching? How can you monitize more on his audiences attention? Would love to hear yout thoughts Rich or Gary.
Great interview!!!!!!
thank you for the gift. he’s got it, the whole package; a wonderful man, a brilliant mind, innovative, creative, and can he sell wine! love, monte
Thank you Rich for reinforcing the major points of The Attention Age Doctrine 2 with a prime example of someone walking the walk and being wildly successful. I really enjoyed your interview with Gary.
I don’t know what percentage of online marketers are ready for the idea that transparency and a strong customer focus are being richly rewarded in the Web 2.0 world (especially the people that are attracted to the idea of hiding behind their website), but it’s very heartening news you’ve given those of us who strongly desire to offer value and connect with our prospects and customers on a deeper level than what Web 1.0 offers.
I’m familiar with Web 2.0 through blogging, but I hadn’t grasped the implications of it until I read The Attention Age Doctrine 2. Now I’m doubly committed to offering value and not just being a marketer. “Always be selling” isn’t a good fit in this new realm, and that works just fine for me and others I know who just want to do good by people, knowing that it will come right back to us.
Yo, Rich…. About Jerry talking about following your dreams, I’ve been dreaming of (and am passionate about) doing audio mastering and whatnot… I’ve cleaned up the audio on the interview call…. Shoot me an email if you’d like to take a listen to it.
Wow - thanks Rich and Gary…
*I Love It
*I’m Absorbing It (like a sponge…)
*I’ve Put My Toe into The Pool (the water’s fine!)
*I’m Feeling OH, SOOoooo Humble
*Now, I Know WHO I Want to Be When I Grow Up!
~excellent report and thank you for sharing Gary with those of us who didn’t know who he was.
With so many take-away gems, my challenge is to figure out how to create a video in ONLY 66 seconds…
Kudos ~Schelli
Just listened to about a third of the interview with Gary and feel that there’s nothing really new about his ideas and techniques. Really , Rich, your business ideas just about swamps all of them.
Anyway I would just like to thank you, Rich, for your free content so far which I find really good and hope you will keep up the good work. Since what goes around comes around, enjoy the fruits when they arrive.
Gary has taken Rich’s information and applied it in a truely unique way to his business to keep his viewers attention five days a week. Mike Capuzzi has done the same for copywriters with his Dan Kennedy style marketing in his
CopyDoodles.
I have not been able to get a copy of the Attention Age Doctrine because it was requested and never sent. Not beefing… just waiting to read it. Why?
As an ex- mass media maven [network tv] I still see that there are a couple of things at work that are pretty old concepts : reach and frequency. Also with evey new medium there were those who clamored that there would be the “end of” :magazines when radio came out, the end of radio when TV came out, the end of newspapers and magazines when the web - page emerged, and the end of marketing when Web 2.0 came to life.
Believe it or not there is an intelligent hard working community out there putting ads together in all mediums, and putting content together and making a living the old fashioned way..they work long hours and work very hard …the only differnce is that they work on national brands, not info products
or business coaching..just plain old stuff that people buy like cars, food, beverages, clothes, retail stores. So this cry for huge reform strikes me as Attention Getting 2.0 more than anything else.
You still have to spend big bucks to get to the types of box car numbers of network tv in a 4 week period for an undupliccated target audience. With that said, you can do SEO, black hat Google, adsense all you want and wind up with a nice media bill before you hit the dream numbers.
What Gary has done took his whole life to accomplish, but he wound up where he was without the intention to because of what he did for his passion all those years. The difference now is that people want to buy a site, or a niche and become wealthy, rather than putting the drem out there because somehow the American dream is failing us.
It isnt failing us due to the attention age, but because there are consequenses about America consuming 80% or more of the world’s natural resources, having a national consumer debt that would take the world’s GNP 20 years to payoff.
Now I agree that which there is a great deal of static out there……everything is an ad or has an ad or leads to an an ad or an email for an ad or a list for an ad …there is no escaping the noise. In fact I have an ebook that is a great read and offers great business and insight into life but no one wants to read it because it has a serious ad attached to it that people just don’t want to deal with…if I could sell it without the ad I would but I can’t.
So if it is authenticity and transparency that wins the day what about the idea of craft and skill in communications. Are we saying that my blog and point of view is equal in value to Gary’s for my own niche? Well …we will soon see.
Thanks for the info and putting you ideas out there.
Hi Gary & Rich
I’ve only just now found this interview and listened to it.
Great points and thank you for sharing. I’ll start applying and testing as soon as I get my notes organised into a plan.
Thanks again
Sami
The Definitive Plan For Super Fast Profit
Great interview as always Rich!
-Pam
http://www.smallbusinessonlinecollege.org
Great interview…
I ever see interview like this…
I want to know more info…
I am happy to message here….
Thanks,
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AleX
How to Retain Your Super Star Managers