Founders Video #2: THIS One Question Determines Your Fate Online

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  • http://steveoliphant.com/blog/ Steve

    This is a great take on the concept of “Unique Selling Proposition” or other phrase that means what is different about your business.

    Great Question! Stated in this way it really helps me find the answer :)

  • http://www.strategicprofits.com Rich Schefren

    thanks steve – you see, so many entrepreneurs make the mistake of designing a business where they’re the only one who benefits. and because of it – they’re the ones that have to do all the work.

    one of the secrets to building a business really fast and with less effort is to build into the business benefits for everyone that interacts with the business.

    when done this way – becoming a founder is a whole lot easier.

    rich

  • Jesse

    What happened to Rich’s voice? Why does he sound like a pitchman?

    Reminds me of the old Crazy Eddie commercials.

    Not believable at all.

  • http://www.elbeeservicesllc.com Lalitha Brahma

    Thanks for your Video that provokes me to ask questions truly relevant to growth of my business without my total involvement.

  • http://www.360digitalperformance.com Warren Cottis

    I think we are talking more than just unique selling proposition here particularly when we include employees into the equation. Regardless of who the business interacts with… words like “culture” and “integrity” should spring to mind and they always leave a lasting impression.

  • http://www.strategicprofits.com Rich Schefren

    what’s not believable Jesse?

    that designing a business where everyone benefits will grow your business faster than a business where only you benefit?

    and if you read my blog post about billy mays you’d realize that telling me i sound like a pitchmen is a compliment – although i would imagine you didn’t read my blog post on billy mays, nor did you mean it that way.

    but to each his own. believe what you want – just know you are paying a huge price for your own beliefs.

    best of luck,
    rich

  • http://www.strategicprofits.com Rich Schefren

    thanks warren – but it’s even more than that.

    when clients come to me complaining they can’t get jv partners it never ceases to amaze me that they haven’t thought about the partners they desire and what would make them desperately want to promote their products.

    also, there’s a very good reason why each report i release has more readers than the one prior. because whether a prospect buys or not – they get value out of my report, which makes it much easier to get them to read the next one. this makes each promotion we do – more successful than the one before. i see very few marketers online who can say their earlier efforts are paying them huge dividends today – but i can and the reason why is revealed in this video.

    having said all that i don’t disagree that building your culture and operating with integrity is vital – i just think there’s more pieces to the puzzle.

    i hope that helps,
    rich

  • John

    Rich,
    I know that you’re pitching in this video, but honestly I prefer your calm deep voice. I’m sure that the info behind this is probably incredible, but I twinged at hearing you at such a high pitch. I like the cool calm, confident with a deep voice much better.

  • http://www.360digitalperformance.com Warren Cottis

    Rich, it sounds like the answer is for a founder to tailor the value proposition specifically for each unique group of people who interacts with the business rather than the one shoe fits all approach of the “unique selling proposition” concept

  • http://www.strategicprofits.com Rich Schefren

    i appreciate the feedback john.

    and you’re right – this is a different style for me. in fact, i was inspired by the billy mays blog post i recently did.

    the way i look at it is – if i want to get better at this style i have to do it, and with practice will come a better performance.

    even if this approach doesn’t suit you – my hope is that you are inspired by the fact that i am still willing to learn – and practice the concept – “anything worth doing well – is worth doing poorly at first.”

    either way – i hope the different style doesn’t take away from the message and it’s power to improve your business.

    once again john – i appreciate the feedback and the way you delivered it (unlike jesse)

    rich

  • http://www.strategicprofits.com Rich Schefren

    YES!!!!

    you got it warren!

    now all you have to do is figure out what yours will be – and i guarantee your business will grow because of it.

    to higher profits,
    rich

  • http://www.strategicprofits.com Rich Schefren

    thanks kip and steve – you guys are the first to retweet – appreciate your support

  • Chris

    The video does not load

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