So, I think your order 1-2-3 is on target.

From an integrity standpoint, I would say never experiment while you teach, only teach others what you have been able to prove results and seek to create duplication of your successful actions. If you do this your products will be of high value to your clients.

I am looking forward to your entire series.

James

Excellent post as always. I’m planning on using #2 as a way to entice people to a free webinar to celebrate our business’s second birthday. They’ll get a free product worth some value that will solve a big problem for them.

Also, thanks also for promoting the webinar with Clayton…that’s stimulating an entire change in how we are approaching our funnels (we spent two days and totally re-engineered what you taught in the September Founders letter with the new ideas), and we’ve already started implementing. It’s amazing how that just a few little tweaks created this great engagement on our blog and Facebook. Can’t wait to see how the sales are impacted on the relaunch of our flagship product.

The idea of providing real value that helps people solve their biggest problems is an absolute winner. Pair this with giving to someone without asking in return, and you can accomplish anything.

I identified a major JV partner and interviewed her in a teleseminar a few weeks ago. We’re giving her a copy of the recording to post on her site with a link back to mine, and we’ll post it on our blog, too.

I also offered to blog for her. She jumped on it and asked me to write on a regular basis for her (implied endorsement), and the first post was about a key pain point in our market. It is linked back to our primary product. (She gets massive traffic to her site each month.) I can promote my members photos in my blog posts with this juicy information to build credibility and implied endorsement for them, too, and that helps me build my value with my best clients.

We reposted this same blog post on our blog, and it ties in beautifully with our flagship product.

One of our affiliates who wasn’t promoting during the last six months asked to send out the same guest blog post to her large list yesterday, and just since Friday afternoon, we’ve added 200 people to our list. We fully expect to double our list within the next month or so with just this one piece of content!

However, it’s truly not the size of your list that matters. It is the relationship with the list that is the key to our financial success. It’s much easier to convert someone to purchase if they’ve already had great success with your products or services.

We’re working on increasing the conversions with our current list at the same time we’re using your ninja tactics to systematize. The third part of our strategy? Using yet another one of your ideas…we keep improving what has now been identified as our flagship product and we’re promoting the h— out of it. We’re trying NOT to develop more content right now. (Another one of your strategies…do less…and do it really well).

The reason I’m sharing these results? Just to reinforce that using a unique application of your ideas allows your readers to build massive credibility quickly. Just a few of your free ideas have created great momentum within the last two weeks for us.

And guess what else, you’re brilliant because this encourages us to share our success on your blog and you don’t even have to ask for a testimonial. Sneaky, Rich.

The big challenge for all of us? Keeping up with the ideas that you share so freely and getting them into action immediately. To the commenters who are overwhelmed and sitting on the sidelines…just pick one of Rich’s ideas that you think will give you the greatest leverage, and you’ll make great progress.

It takes less fuel to drive faster in a car that’s already in motion.

PS – I’ve joked for the last few months that I want to achieve world domination in my niche (I can’t remember the cartoon about this), and the way to do it is to build a tribe of raving fans and let them do the tooting for you. One day when I’m not so busy, I’ll take your Maven course, too. I’m really having a great time learning from you. Thanks for all you do! From one of your biggest fans!

I know I’ll be bookmarking these and coming back whenever necessary.

Thanks a lot.