I’m tired…

In fact, I was trying to figure out how I could use the snowstorm in the northeast, to postpone this post.

But even my creativity has limits.

You see, I was up later (last night) than I would have liked…

We had the family over for the Super Bowl last night. (What an amazing game -btw)

Which reminds me of an unfortunate story about a cousin of mine…

WHO THOUGHT HE WAS…
AN ENTREPRENEUR!

My cousin, Phil, always thought he could succeed as a restaurateur…

His first idea was:

All You Can Eat For 75 Cents… That didn’t work.

So he went 180 degrees in the opposite direction:

All You Can Eat For $1,997… That didn’t work either…

Then he made his fatal mistake:

All You Can Eat For FREE! …He closed after just one meal.

Phil’s Mistake: Relying on price to make his mark in his industry.

Big Mistake.

As you can imagine…

THERE’S GOT TO BE…
A BETTER WAY!!!

So, what is the best way in the world…

The best real, No BS way… to identify…

THE LUCRATIVE SWEET-SPOT
IN YOUR MARKET?

Even if you are starting out with nothing.

In this post I plan to answer that question fully.

And I’m even going to start with these 3 assumptions:

1. You do not have a product
2. You do not have any money
3. You do not have a clue where to start

Wow! Can you really be successful with what I am about to show you?

Even if you’re starting out from there?

YES!
YOU BET YOU CAN!

I’ve done it, and I’ve taught hundreds… if not thousands, of entrepreneurs (just like you) this technique… and, well… the results speak for themselves.

Come closer to the screen. STOP SCROLLING… Read this carefully…

I’ve figured out the easiest, most foolproof way to come up with niche transforming breakthroughs in a flash.

And today, I am going to show you…

HOW IT’S DONE!

Alright, so… what are we waiting for? …let’s get the party started…

But wait, it gets even better. Because you’re also going to learn how to shift from an opportunity-seeking mindset to a strategic-thinking entrepreneur.

And it’s all going to happen in the blink of an eye…

Now, before going any further, let’s define “Strategic Thinking.”

For simplicity sake – we’ll define strategic thinking as the art of outdoing an adversary, knowing that the adversary is trying to do the same to you.

Of course, we could expand the definition… and we probably will in future posts – but for now this will do.

You see, in past posts we’ve talked about problems, value-creation, prospects, and clarity. All of which are vital to comprehend.

But we haven’t talked about your market… Or those nasty little competitors that selfishly want the profits that are rightfully yours.

So, today, I’m going to show you how to…

ELEVATE YOUR THINKING, AND….
ELEVATE YOUR BUSINESS & INCOME!!!

In other words, you need to stop just thinking of yourself, your prospects, and your business.

You need to take into consideration your competitors, and what they are already doing.

So, that’s exactly what we’re going to do…

And we’re going to start with a counter-intuitive approach.

More specifically, I’m going to show you why it’s so damn profitable to…

FOCUS ON THE NEGATIVE!

Yep, you read that correctly…

Focusing on the negative can be extremely profitable.

That is… when done correctly.

You see, most of us are better negative thinkers than positive thinkers.

Now, don’t get me wrong – I’m not saying that you’re a pessimist, worrywart, or cynic. Far from it…

What I am saying is you’re thinking is much more clear  (for most) when focusing on negative issues than positive issues.

For example – I have found it’s much easier for entrepreneurs to come up with breakthrough after breakthrough by being focused on the negative.

It’s O.K. if you don’t believe that right now – cause I’m certain you will by the time we’re through.

Anyway,  we’re looking for a marketing breakthrough, and that’s what I promised you today – so…

LET’S GET ON WITH IT!!!

You ready? I sure am.

Alright, consider this a step-by-step method, that when followed will generate breakthrough marketing concepts that have the potential to turn you into a millionaire. Seriously.

STEP #1: What’s Dangerous For You Competitors?

How it’s done: Identify each of the major competitors in your marketplace. You know, the successful ones, the ones who are currently raking in the biggest profits.

For each one, spend enough time looking over their site, their products, their offers, etc. And ask yourself…

“If I was them, what would be the most dangerous thing a competitor could do that would really mess up what I’m doing?”

Think about:

• What type of products would make theirs obsolete…
• What type of information or advice would make their appeals fall flat…
• What methods or processes would make what they offer redundant…
• etc.

And generate as long a list as possible for each and every competitor.

Then when you’re done – combine your lists and identify the ones that seem to be common for all the established competitors.

Why it’s done: Like I said earlier, it’s easier to focus on the negative. And like a sprinter who needs a starting block to push off of…

Using what would be dangerous for your competitors is a great starting block to push off - for brainstorming your biggest marketing breakthrough.

Example: When I was just starting out, I went through this same process.  And the magical observation I made was this:

Show prospects that gurus were keeping them opportunity-seekers. And show them a path to break free of opportunity seeking and transform themselves into strategic entrepreneurs.

I realized that this was probably the most dangerous action that could be taken against my competitors. Because that’s what they were praying on. And once I let the cat out of the bag:

• Their products would be seen for what they really were – magic buttons that never worked…
• Their appeals would fall flat because they’d be seen as the problem – not the solution…
• etc.

Of course, I came up with many more – but as soon as I saw that one – I saw the magic.

Next…

STEP #2: Which Are Best For Prospects?

How it’s done: After you’ve created your competitors’ “Danger List,” I want you to go through that list and identify which ideas on your list would be most beneficial to your prospects.

In other words, which ones would really:

• help solve their problems…
• help achieve their goals…
• get them what they want faster, easier, and cheaper…
• etc.

So, go ahead, circle each of your competitors’ danger items you believe would be most beneficial to your prospects.

Why it’s done: Just because something is bad for your competitors, doesn’t mean it helps your prospects. And if you want your business to succeed in the long-term…

You’ve got to provide massive value to your marketplace.

So, you need to circle the ones on your list that let you do that.

Example: It should be obvious how beneficial my previous example – showing prospects how to leave opportunity-seeking behind, and teaching them to be REAL entrepreneurs would positively impact my market.

So, that idea was one that I circled. Of course, I circled more ideas than that. And you should circle more than just one right now too. Because we’re going to refine the list as we continue.

But do you see what we’ve done so far?

We’ve identified ideas that would benefit your prospects while being radioactive to your competitors.

Not, a bad start! But let’s press on…

STEP #3: Which Can Create The Best (VC)?

How it’s done: Now, I want you to look at your list of circled ideas – and think about which of these ideas opens up the greatest opportunity for you to create the most value for you prospects.

And once again – I want you to identify more than one. Although this time I want you to number them. Make #1 the one you think you can create the most value on, #2 the one you can create the second most value on, and so on… and so on.

Why it’s done: Just because an idea would really benefit your prospects (and hurt your competitors) – doesn’t mean you should be the one who seizes that opportunity…

Nope. You need to figure out which ones (in order, from, most to least) you can actually deliver on.

If you’re unclear about how to figure this one out I strongly recommend you read last weeks posts. Especially these:

1. Greater Empathy = Greater Rapport = Greater Profits
2. How 3 Blog Posts Cause Explosive Traffic, Engagement, And Profits
3. A Formula For Business Growth: VCx2P=$$

Example: To extend my example… This is where I immediately dreamed up the Internet Business Manifesto.  So, this idea was my #1.  I immediately realized that my whole entrepreneurial life had been preparing me to deliver this message.

So, when you look at your entire life up to this point – which of these ideas has your life really prepared you for? That’s your #1 – but please identify your #2, and #3 too.

Are you seeing how powerful this method is? You say you are? Great! Then let’s proceed…

STEP #4: Which Can You Get The Most (P)?

How it’s done: Now, I want you to look at the ideas you numbered and do the following:

• identify VIPs (don’t know what that is: READ THIS) that would actually benefit from when your numbered ideas come to light (JV opportunities)…
• look at the most popular blog posts (by comments) in your market – and see which ideas you think would resonate the most (Viral opportunities)…
• think about which of your ideas is the most counter-intuitive (if any) because these tend to stimulate more word-of-mouth because others can’t help talking about it.

Why it’s done: You’re looking for the idea that you’ll be able to ramp up the fastest here.

In other words, the idea that’ll get the most traction the fastest. The idea that bring you the most prospects, the biggest  JV partners, and the largest viral and word of mouth opportunities.

Example: Of course, if you know my history – then you know that the message in the Internet Business Manifesto nailed all the above.

And before this post you might of thought that was luck – but hopefully, now you are seeing this sort of luck can be engineered. The sort of luck that brings back millions in a very short time.

So, what do you think? Did I deliver on the promise I made at the outset? I certainly think so…

But I want to know what you think!

**************************************************************************************************

So, please, tell me:

1. You’re biggest Take-Away
2. What you want me to focus on tomorrow

And don’t forget to retweet this message!

**************************************************************************************************

So, who won the free 1-on-1 with me?

Well, I have to review the comments from yesterday again right now. Once I do… I’ll put it right here:

UPDATE: The Winner Is JOHN BOWERS – his comment was so insightful and useful… I just had to pick him

It’ll be done by noon today – sorry, the Super Bowl last night kept me up past my bedtime and I’m paying the price today. (In fact this post went up a 1/2 hour late at 10:30 am).

Oh, yeah, of course my cousin Phil isn’t as stupid as I made him out to be in the beginning of this post. But he did fail in starting a restaurant several times – and he told me all about it last night.

And I figured I would add some comedy to the beginning of this post because I felt it was a good way to start this post. I hope you agree!

Especially when you consider this: Those three silly ideas are the same ideas most entrepreneurs online start with!

Remember, to comment and tune in tomorrow to see where we go from here.

To higher profits and beyond,

Rich Schefren

THIS POST IS CONTINUED IN:
Leveraging Your Strengths… And Proof… To EXPLODE YOUR SALES!!!

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