• Today we’re going to talk about creating blog content and website content that sizzles.

    We’re talking about content that’ll get your visitors and prospects screaming WOW!

    So much so… they’ll keep returning to your site like a…

    Junkie… Jonesing For Another Content Fix!

    Which reminds me…

    As you probably know I’m here in Phoenix right now visiting with Infusionsoft.

    I don’t travel much these days.  I used to think it’s because I don’t like to travel.

    But then I realized that’s simply not true.

    You see… it’s not traveling that sucks… it’s simply that my life at home…ROCKS!

    So… why am I telling you this?

    Because delivering great content consistently will make your prospects feel the same way about your website as I do about being home.

    Better yet, when your prospects think of surfing the Internet and visiting your competitors – they’ll feel the same way I do when traveling.

    It’s not that your competitors suck… it’s just spending time on your website is so much better.

    So, today I am going to share with you six different types of content I’ve used to consistently get my prospects screaming for more.

    It’s actually an out-take from my latest client only report for Founder’s Club.

    Here they are…

    1. Counter-intuitive content – an approach to solving a problem that runs counter to conventional thinking.  You can find examples of this type of content in every one of my free reports.  Why?  Because I realize it’s power to stimulate a desire for more in the minds of my prospects.  If you want an example of this approach read pages 36-37 of  The Entrepreneurial Emergency.  There you’ll find my counter-intuitive approach of working less hours to get more done.

    2. Complex made simple – this is where you take something that seems complex then break it apart and make it simple to understand and use.  A good example of this is how I taught process mapping in the Internet Business Manifesto.  Many readers got so excited about it they started to use it, share it with peers and blog about it.

    3. A unique process – this is where you solve a problem or challenge your prospects face with a process that you developed that’s easy to execute.  An example of this can be found in The Entrepreneurial Emergency (pages 45-46).  In the “How To Find A Great Freelancer” I share my unique process for finding untapped pools of the most talented individuals you’d never find on a freelance board.

    4. Paradigm shift on the problem – this is where you share a new perspective that gets your prospects looking at their problem in a new and different way.  An example of this approach can be found on pages 38-39 of The Entrepreneurial Emergency.  In this example I show the damages and severe costs that occur when taking on a single additional project.

    5. A powerful tool – this is where you give your prospects a tool that transforms something that was difficult into something easy.  An example of this can be seen in The Internet Business Manifesto where I walk readers through a step-by-step process to determine the value of their time and then show them how to use it to make outsourcing decisions.

    6. Fast shortcuts to time-intensive activities – this is where you take an important task or activity that usually takes considerable time to complete and make it push-button to finish.  An example of this can be found on our website.  Check out our Reputation Management tool.  What you’ll find on this page is a automated process that will automatically subscribe you to over 20 different RSS feeds for anything you want to monitor online – like your name, your business name, important keywords for your business, your competitors, or just areas you want to get ongoing research on.

    So there you have it.

    Sorry I didn’t put the examples in here – but I figured you could go check out the examples that resonate with you.

    Besides, if I did include all the examples, this post it would be  longer than the lines at airport security.

    Now, before I go… I’m sure you’ve got questions… so lay them on me!

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    Tell me…

    1 – Which of these concepts would you like me to really break down for you?

    2 – Which of these do you think would be easiest for you to pull off?

    3 – What am I missing?

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    To higher profits and beyond,

    Rich Schefren

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