Comments on: Billy Mays Marketing Magic

By: Mike

Mike — Tue, 07 Feb 2012 19:07:00 +0000

This was great. Thank you for writing this great article. I have the Eugene Sceartz book. Its excellent.

By: Copywriting Tips: My Top 10 Copywriting Resources | Kevin Hill

Copywriting Tips: My Top 10 Copywriting Resources | Kevin Hill — Thu, 26 Jan 2012 23:15:33 +0000

[...] It goes into great detail about how his products were chosen for direct response TV. It also goes into the sales process for each infomercial—including many video examples. This is a must-read post: Rich Schefren’s Tribute to Billy Mays. [...]

By: Thorphoto

Thorphoto — Wed, 11 Jan 2012 04:11:00 +0000

Thank you for the informative and inspirational dissection of the Mayes and Sullivan marketing magic! I can’t wait to try some of these techniques out!

By: Claire Perets

Claire Perets — Wed, 09 Nov 2011 13:03:22 +0000

Amazing – I love this post and hope to refer to it time and time again – every time I need to market anything :)
Thanks so much

By: Pete Tunbridge

Pete Tunbridge — Tue, 01 Nov 2011 07:02:00 +0000

Hi Rich.

Without a doubt, this is the best and most informative blog posts/articles I have read.

Not only is it a wonderful tribute, but also the basis of an excellent marketing strategy… one that I will shortly apply to my new venture.

I, too, would be appreciative of the transcripts.

By: Jim Client BGS

Jim Client BGS — Wed, 12 Oct 2011 21:21:00 +0000

Great Study Rich, your analysis is so informative, There’s a lot to learn and you do a great job of extracting what we need to learn, and presenting it so clearly
Thanks again,
Jim BGS Client

PS I’d like the transcripts jdamonmarketing@comcast.net

By: Dominican Hospital Santa cruz

Dominican Hospital Santa cruz — Wed, 28 Sep 2011 13:25:00 +0000

How much of an fascinating article, always keep producing special someone.
thanks

By: richard

richard — Wed, 07 Sep 2011 21:32:00 +0000

I do a different type of “Strategic Selling” in technology, but really these guys have a bead on where human psychology and product sales intersect – great stuff!