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    • Strategic Alliance Of The Century

    • Two Titans of Internet Marketing Have Joined Forces To Take YOUR Online Business To A Level You’ve Never Imagined…

      Watch as Rich Schefren and Brad Fallon reveal:

      • An unprecedented Internet marketing event (sure to raise your bottom line)
      • How they're harnessing Strategic Alliances (and how you can easily do the same)
      • How to leverage the strengths of others (and send your sales through the roof)
      • And grow your business by leaps and bounds (faster than you've ever imagined)

      View Rich Schefren and Brad Fallon video

    • Nov 28 2007
    • 540 Comments

      Attention Age Doctrine Part 2 Released

      Published in Blog

    • Get the Attention Age Doctrine Part 2.

      The Attention Age Doctrine - Part 2

      Whew…. The day has finally arrived.

      The report is being downloaded by thousands of online entrepreneurs as you read this.

      I got to tell you, I’m really proud of it. Even more importantly, I can’t wait to hear what you think.

      To be frank, I know many people loved the Attention Age Doctrine 1, but I was somewhat disappointed in myself and the Doctrine for not delivering on the problems I surfaced throughout it.

      But now I am ecstatic because I know I have made up for my lapse. Like I said, I know many of you really loved it - but there’s a difference between what others say and how you feel about your own creation yourself.

      In the Doctrine 2 I lay out the fastest, most certain approach to growing your business faster than you probably believe possible?

      How Fast?

      Take a look at Strategic Profits in our very first year we went from zero to over $7.5 million. Or how about clients who have gone from $180,000 a year to $4.7 million a year in just twelve short months.

      And here’s the irony…. what you’ve been taught and what you’ve been studying has probably gotten in your way more than it’s helped. You’ll understand exactly what i mean after you’ve read page 80-81.

      Yes, it’s longer than expected, but only because each and every page is pure gold for growing your business and I just didn’t feel right robbing you of any nugget.

      So now it’s your turn, here’s what you can do for yourself, for your fellow business owners, and me.

      1. Download the report right here

      2. Spread the word - let your peers and fellow entrepreneurs know about it.

      3. Comment below - let me know what you thought, and what you would like me to teach you over the next few weeks

      (the comments I love the most are the ones that are honest, and share the current obstacles you face in applying what you learned in the document)

      4. And last but not least (if you read the Doctrine 2 - you know why) please use the social bookmarking buttons immediately following this post. If you’ve never used any of these sites - it’s time to start, and it would be an honor for me to be your very first.

      As I wrote in the report, I’ve got a lot more killer tactics and strategies to share with you but in order to find out about them you are going to have to subscribe to our feed - (press the orange button or green button to the right of our logo).

      Stay tuned, I’ll be posting here frequently - and I would hate for you to miss what’s coming.

      To higher profits,

      Rich Schefren

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      540 Comments to “Attention Age Doctrine Part 2 Released”

      Add Your Comment

      Comment by benefica
      2007-11-28 13:59:58  Add karma Subtract karma  +0
      MyAvatars 0.2

      I downloaded AAD pt 2 and all the pages are blank. Has this happened to anyone else? Any suggestions?

      Reply to this comment
      Comment by Laura
      2007-12-07 07:38:05  Add karma Subtract karma  +0
      MyAvatars 0.2

      Worked for me. Maybe the server was busy.

      Bumping my comment up a bit.

      Great Report.

      Two key points in online marketing success…

      Relationshipping is the key. Web 2.0 is the vehicle.
      Looking forward to the Dec. 18th release.

      Thanks Again,
      laura

      Reply to this comment
      Comment by Jennifer
      2007-12-12 04:45:56  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich

      Great article - many thanks.

      (Comments wont nest below this level)
      Comment by Valerie
      2007-12-18 13:16:58  Add karma Subtract karma  +0
      MyAvatars 0.2

      Ditto for me 2. Thanks for the information. I read the whole report, couldn’t put it down. Looking forward to using your strategy in my campaign. Thanks so much for sharing.

      Valerie
      http://smallTreasuresForYou.com

       
      Reply here
       
       
      Comment by Sean
      2007-12-13 23:41:05  Add karma Subtract karma  +0
      MyAvatars 0.2

      Yes I noticed this happened until I downloaded and saved a copy from my buddy. I have to say that this so-called doctrine is not only relevant to the business world, but also the spiritual, truly paradigm-shifting and in perfect rhythm with the cosmos;)

      Reply to this comment
       
       
      Comment by Ralph p
      2007-11-28 14:08:20  Add karma Subtract karma  +0
      MyAvatars 0.2

      Make sure you have Adobe 7.0 or higher. Works fine for me. on pg 16 so far and cant put it down.

      Reply to this comment
      Comment by benefica
      2007-11-28 14:36:16  Add karma Subtract karma  +0
      MyAvatars 0.2

      Perhaps it only works on PCs. I’m using “Preview” on my Mac.

      Reply to this comment
      Comment by Asko
      2007-11-28 20:57:33  Add karma Subtract karma  +0
      MyAvatars 0.2

      I could not open the document in Mac OsX 10.2.8
      This version of Mac OS is no longer supported with updates from Apple.

      Then I booted into X10.3 and used Acrobat Reader 7

      This opened the document with no trouble whatsoever.

      All the best, and the report is a huge eye-opener, like walking from a dark cave to open sunshine almost. :)
      Even if you have to buy Mac OS to read it, that will be money well spent. Otherwise go to library or internet cafe to read it.

      Now its only missing that Rich Schefren will start to use the brain power techniques teached on winwenger.com for even more far-out stuff to come (maybe he is lol!)

      All the best and hope this helps with that Macintosh problem.

      (Comments wont nest below this level)
      Reply here
       
       
       
      Comment by John
      2007-11-28 14:32:22  Add karma Subtract karma  +0
      MyAvatars 0.2

      Has anyone else received their report yet? More waiting? It would be nice to be able to just download the report and read it.
      Can’t wait to read it :-)

      Reply to this comment
      Comment by Marilyn
      2007-12-01 20:36:40  Add karma Subtract karma  +0
      MyAvatars 0.2

      Fantastic report. I just spent the last hour reading it and loved every minute of it. Your information was so insightful and thought provoking. I look forward to hearing more about your new product.

      Reply to this comment
      Comment by Tom
      2007-12-03 12:41:43  Add karma Subtract karma  +0
      MyAvatars 0.2

      Great report. Can’t wait to find out more. Will put the info to good use.

      (Comments wont nest below this level)
      Reply here
       
       
       
      Comment by Perry
      2007-11-28 14:32:25  Add karma Subtract karma  +0
      MyAvatars 0.2

      Great read. Got it at noon and 90 minutes later (as mentioned) I’m here posting. Great work Rich.

      Perry
      askmrvideo.com

      Reply to this comment
      Comment by Gina
      2007-12-01 17:16:50  Add karma Subtract karma  +0
      MyAvatars 0.2

      Well thank you for finally coming out and admitting that the masses are sick to death of the super slick marketing that we’ve all embraced. I definitely appreciate your angle. Thanks for the ideas, I’ll have to see how to apply them to my areas of passion.
      -Gina

      Reply to this comment
      Comment by Donna Smith
      2007-12-03 22:19:38  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich,

      You are a breath of fresh air. The information you share for free is better than most that come with a price.

      We offer a product we believe in and want to share. The Attention Age Doctrine 2 is in the process of allowing us to be recognized so that we may be able to reach our goals.

      We still have to work hard every day, but it’s all worth it.

      Thank you Rich,
      Donna Smith
      www.TruthAboutTrucking.com

      (Comments wont nest below this level)
      Reply here
       
       
       
      Comment by Mitch Baldwin
      2007-11-28 14:37:55  Add karma Subtract karma  +0
      MyAvatars 0.2

      Hi Rich,

      Really appreciate the extra time you have taken to include actionable strategies.

      Mitch

      Reply to this comment
       
      Comment by Perry
      2007-11-28 14:38:46  Add karma Subtract karma  +0
      MyAvatars 0.2

      Does the gravatar thing work?

      Reply to this comment
       
      Comment by Pete
      2007-11-28 14:55:59  Add karma Subtract karma  +0
      MyAvatars 0.2

      Just Printed out report and made a nice brew, here’s to more revelations!

      Reply to this comment
       
      Comment by John
      2007-11-28 15:17:27  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich,

      Absolute Genius!

      Have been looking forward to this for months. Well done for all the effort.

      Reply to this comment
       
      Comment by Alex
      2007-11-28 15:24:18  Add karma Subtract karma  +0
      MyAvatars 0.2

      The download link redirects to the following URL,
      where it asks for the Opt-in, AGAIN ?!

      http://www.strategicprofits.com/doctrinenew/inter.html

      Might want to look into that. Download server overload?
      Surely there should be a better message available than
      return to Opt-in

      Thx

      Reply to this comment
       
      Comment by Robert Fulton
      2007-11-28 15:26:46  Add karma Subtract karma  +0
      MyAvatars 0.2

      JUST FINISHED DEVOURING Doctrine2.pdf

      Finally a report that will massively change the way I do business.

      Im glad we are in this new age. It forces people that want to be on top to bring their “A game”. I cannot wait to do business with people that are becoming Viral and WEBMARKETER 2.0.

      I cannot wait to purchase the “Business Acceleration” home study program.

      Till then I will be re-reading and taking action on this amazing report.

      Reply to this comment
       
      Comment by Craig
      2007-11-28 15:31:59  Add karma Subtract karma  +0
      MyAvatars 0.2

      Same thing for me. All the pages are blank. I’m using Preview on a Mac too, but the same thing is happening with Acrobat.

      Craig

      Reply to this comment
       
      Comment by Gary
      2007-11-28 15:39:41  Add karma Subtract karma  +0
      MyAvatars 0.2

      The link I received in the email /download/ took me to /inter.html which then took me to the sign up page again.

      I hope you will resend an email with the proper link.

      Reply to this comment
       
      Comment by Brian Fairo
      2007-11-28 15:50:20  Add karma Subtract karma  +0
      MyAvatars 0.2

      My name is Brian Fairo. I downloaded my free copy 2 and a half hours ago. I’ve read it twice! It is not only everything Rich promised but so much more! Everything begins from a thought or idea. Thanks to this book ( And just so ya know, I’ve never heard of Rich before this morning!) I have the inspiration and tools needed to turn my idea’s into tangible material! I cannot thank you enough Rich and soon you will see how truly thankful I am!

      Reply to this comment
       
      Comment by CARSTEN
      2007-11-28 15:51:02  Add karma Subtract karma  +0
      MyAvatars 0.2

      cant thank you enough for those insights

      if i ever get troughto all those myspace blogs and forums myslf

      icould get started on having a biz online

      to all be blessed and keep up the good work

      Reply to this comment
      Comment by Bill k
      2007-12-01 06:35:34  Add karma Subtract karma  +0
      MyAvatars 0.2

      Exce!!ent. Devoured my complete attention. Sure didn’t seem like a 90 minute read.

      Reply to this comment
       
       
      Comment by benefica
      2007-11-28 15:59:39  Add karma Subtract karma  +0
      MyAvatars 0.2

      Figured it out: I downloaded Adobe and it came up just fine. Tx.

      Reply to this comment
       
      Comment by Ralph p
      2007-11-28 16:09:17  Add karma Subtract karma  +0
      MyAvatars 0.2

      Im on the mac and it works fine if you have higher than 7.0 adobe. I have just finished it. Worth the wait.

      Reply to this comment
       
      Comment by Portal Guy
      2007-11-28 16:12:40  Add karma Subtract karma  +0
      MyAvatars 0.2

      I just downloaded the report. I have always found Rich’s information very helpful. Here is a great resource to help take your business to the next level: http://portal-feeder-review.com

      Reply to this comment
       
      Comment by Rich Schefren
      2007-11-28 16:14:26  Add karma Subtract karma  +0
      MyAvatars 0.2

      If you are getting sent to the opt-in page it’s because when you opt-in we drop a cookie on your system.

      When you get the email and return to the site - you aren’t allowed to access the report unless the cookie is there.

      The reason for this is to make sure my affiliates get the credit they deserve and to prevent pass along of the email. Sorry but it’s an innovation we’re kind of proud of.

      If you are having trouble and you did opt-in, check to see if you have disabled cookies - if you have you’ll need to enable them, and opt-in again.

      Hope that clears up any confusion.

      Reply to this comment
       
      Comment by AlanB
      2007-11-28 16:18:37  Add karma Subtract karma  +0
      MyAvatars 0.2

      I’ve waited a couple hours for the email with the download link and still nothing…other than another email that took me back through the same opt-in process as before. Am I missing something????

      Reply to this comment
       
      Comment by davidnjacoby
      2007-11-28 16:38:50  Add karma Subtract karma  +0
      MyAvatars 0.2

      For the Mac people:

      Just wanted to let you know that I was having the same problem opening the document. Here’s what I think the problem was:

      I just “upgraded” to the lastest release of Firefox - version 2.0.0.10 - and I gotta tell you, it’s doing some strange things. Must be a buggy update.

      So when I downloaded the report, it didn’t actually appear in my downloads folder. I just tried to open it from the downloads window (which I normally do) and it opened up a “blank” document in Preview, which is the default pdf viewer on my machine.

      I’m not a computer guy, really, but my guess is that there is something up with this release of Firefox.

      So I switched over to Safari (I had to visit the site again and opt in again, due to the cookie issue Rich mentions above). I downloaded the report again, it showed up in my downloads folder, but Preview still wouldn’t show anything but a blank document. Hmm….

      So I opened up with Acrobat (I’m running 8.1.1) and voilà… there it was!

      Hope this helps, and thanks to Rich for this 93 page (!!!) report. Best wishes to you!

      David

      Reply to this comment
       
      Comment by Jeff
      2007-11-28 16:47:14  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich,

      I’ll be honest… I’ve only heard of you recently because I got out of Internet marketing over 4 years ago. The reasons were obvious to me at the time.

      Getting back in has been a struggle to be sure, but this time I won’t give up… no matter what!

      What I have just read is absolutely amazing. It has created a paradigm shift in me that I hope all who read it will create for them.

      Web 2.0 is the new future of Internet Marketing!

      Thanks,

      Jeff Johnson

      Reply to this comment
       
      Comment by Peter
      2007-11-28 16:57:53  Add karma Subtract karma  +0
      MyAvatars 0.2

      Great report Rich. And pictures too? How would have thought Paris Hilton has something to do with all this :)

      I feel even more optimistic for viral marketing and glad to see someone at the top who’s using and openly proud of “first cookie” concepts, which reward the affiliates AND the marketer.

      Reply to this comment
       
      Comment by Hector
      2007-11-28 17:08:31  Add karma Subtract karma  +0
      MyAvatars 0.2

      I received the email to download the information, but there anything like a download lik or the report itself. Am I doing something wrong?

      Regards
      Hector

      Reply to this comment
       
      Comment by mark cutino
      2007-11-28 17:11:21  Add karma Subtract karma  +0
      MyAvatars 0.2

      great content as always… question to your firm and you if you got a second,

      i watched your videos when you first launched and they were ok, better then average, content wise, but these pdf’s your putting out are hard to read, hard to take in and very elementary design wise. I know you don’t outsource your marketing but it wouldn’t be outsourcing if you had an internal creative team of a graphic designer and a after effects editor for your videos. I just think it’s weird for someone talking about making money, and having us wait a few months for part two of this “PDF”. After waiting the months, we get a PDF that looks like it was copied and pasted into a PDF creator.

      That doesn’t work for me

      after i saw the PDF, i relize that im not your target market but i was, i saw the whole internet marketing industry as a value to a internet marketer but the guru’s who put out these crappy $47+ packages tought me really nothing but internet marketers make money basically from other internet marketers other wise they would be called founders and would be making more from keeping there clients happy instead of keeping them guessing.

      my question to you is, out of the hundreds of thousands that you made from your mentoring and money from your hypnosis business and other ventures, why wouldn’t you drop $10,000 on making the most increadable customer experience, because i know to be fact that i been on the net full time longer then any guru and all they teach is how to make money, not really sure why they don’t get together and do something for us clients,,, wait i found the problem, they call us customers, kinda like when you pay a $20 late charge for a DVD at blockbuster, we are a customer and never right.

      a client will last forever
      customers are more like a OTO

      well thanks for the free info

      and have a great day.

      warm regards,

      mark

      also your Trademark 76676494 is submitted totally wrong, look it up on uspto.gov the word mark is way too long

      but hey at least you can legally say you TMed that not like other people who put the TM next to anything that sounds good.

      Reply to this comment
       
      Comment by Paul Evans
      2007-11-28 17:12:58  Add karma Subtract karma  +0
      MyAvatars 0.2

      Hi Rich,

      First, thanks for facing the “Get Rich Quick Myth.”

      Second, what’s the relationship with co-attention? Is attention increased to greater levels when trust is accompanied by reciprocal attention?

      You gained the attention of the market, but didn’t stop. You reciprocated by listening and then producing. So gaining and keeping attention is highly relational.

      Thanks for the report!
      Paul

      Reply to this comment
       
      Comment by Kurt Hagemeister
      2007-11-28 17:17:44  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich,
      Great report as usual! You definitely “feel my pain” as both a consumer who is overwhelmed by the advertising messages AND as a marketer, trying to figure out how to build sales/profits. I’ve learned firsthand what you’ve said about trying to “sell people” on products before first building a trusting relationship. Unless you’re selling something they know about AND your price is excellent, good luck! Your message about taking the high road in building a business is dead on.
      Thanks.
      Kurt Hagemeister
      Ann Arbor, Michigam

      Reply to this comment
       
      Comment by mark cutino
      2007-11-28 17:23:10  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich,

      next time

      take $10,000 of the $1,000,000+ you already made and do something that i can remember tomorrow and say on my firms loudspeaker “hey it’s mark cutino you should check out www.strategicprofits.com it has a sick customer experience”

      because tomorrow i’ll be thinking why are the guru’s treating us like customers, not “CLIENTS that can make a difference”

      -mark

      Reply to this comment
       
      Comment by Nick Dalton
      2007-11-28 17:24:14  Add karma Subtract karma  +0
      MyAvatars 0.2

      Great strategic thinking about marketing in the Web 2.0 world!

      However I was slightly disappointed in the lack of concrete steps and advice in implementing the strategies.

      I guess I’ll have to wait for the Business Acceleration course for that. :-)

      Thanks!
      Nick

      Reply to this comment
       
      Comment by mark cutino
      2007-11-28 17:36:53  Add karma Subtract karma  +0
      MyAvatars 0.2

      also, your trademark 76676494, on the uspto.gov website the word mark should be ALOT smaller, one to 3 words not 100+

      look it up you’ll know what i mean, tired to email you that but they all got bounce back.

      Reply to this comment
       
      Comment by Milli
      2007-11-28 17:37:17  Add karma Subtract karma  +0
      MyAvatars 0.2

      I agree with what you have said. It all makes a lot of sense. I can also see that successful internet marketers have done exactly as you say. My concern is that the sands are ever shifting, that by the time we have gotten to the point where your document takes us, there will be new hoops to jump- I guess that is my concern- if you are not already one of the mavens- you never will be, because of having to play catch-up all the time.

      Reply to this comment
       
      Comment by Rich Schefren
      2007-11-28 17:45:54  Add karma Subtract karma  +0
      MyAvatars 0.2

      Milli,

      It’s normal to have those concerns, but the truth is the entrepreneurs who are successful weigh all their options and then simply proceed with the best actions they can take right now.

      I’ve have helped turn marketers into mavens as recently as this past month — so trust me when I tell you, you still have plenty of time.

      And Nick, I hear you loud and clear - actually if you are subscribed to the feed you’ll be getting lots of specific action steps over the next few weeks, so just keep your eye’s peeled.

      And to all of you who’ve commented, thank you. We’ve already far surpassed 10,000 downloads today and it’s sort of disappointing how few people take the time to comment.

      Not to press my luck… but if you haven’t bookmarked (through a social networking site) yet, what are you waiting for?… In the action guides I’ll be delivering it’s one of the first steps you need to do when you are trying to infilitrate a market.

      To Higher Profits,
      Rich Schefren

      Reply to this comment
       
      Comment by Alex Weiss
      2007-11-28 17:46:33  Add karma Subtract karma  +0
      MyAvatars 0.2

      Thanks for Doctrine2.

      As a future topic for your blog, I am very interested in what you found to be the most important elements required to prepare for creating a “Home Study Course”.

      We are in the process of creating a course reviewing the options and tools available to help homeowners stay out of foreclosure.

      Thanks for the Support

      Alex

      Reply to this comment
       
      Comment by Greg
      2007-11-28 17:46:39  Add karma Subtract karma  +0
      MyAvatars 0.2

      Thanks for this. I for one am very excited. Waiting for the link as we speak. Hopefully a follow up comment will ensue tonight with a review and praise.

      Reply to this comment
       
      Comment by AlanB
      2007-11-28 17:51:52  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich,

      You mentioned that there was so few comments. There are several related to not being able to download and not having the link. Can you have a support person or someone comment on here as to why some of us can’t? I’ve opted in with 2 different email addresses just to make sure it wasn’t my email (even though I seem to get the comments from this blog fine) and still have yet to receive a download link.

      Kind of frustrating getting geared up for this release and then sit and watch everyone comment and not have the ability to get it myself.

      Reply to this comment
       
      Comment by Tim
      2007-11-28 17:55:03  Add karma Subtract karma  +0
      MyAvatars 0.2

      If you have already opted in and would like to download the doctrine, go to:

      http://www.strategicprofits.com/doctrinenew/download/
      and you can download it.

      HOWEVER, if you have not opted in already it will take you to the opt-in page first. Cool tech guys.

      It was woth every minute of the wait rich
      thanks

      Reply to this comment
       
      Comment by Bernd
      2007-11-28 17:55:30  Add karma Subtract karma  +0
      MyAvatars 0.2

      Thanks a lot!

      Reply to this comment
       
      Comment by Colin
      2007-11-28 17:58:52  Add karma Subtract karma  +0
      MyAvatars 0.2

      Dam Briliant Chap! I have paid lots of money to other people for stuff like this. Cutting edge and educational.
      Thanks form the UK

      Reply to this comment
       
      Comment by Philip
      2007-11-28 17:59:14  Add karma Subtract karma  +0
      MyAvatars 0.2

      Rich,
      Maybe I should give you a big kick in your big _ _ _!
      Ninety three (93) pages of hype, catch words/phrases and little depth.
      There were several tidbits, but who wants that? I’m a “meat and potatoes” type of guy…. not politically correct, not afraid of 14-16 productive,profitable, hours per day. Yes, I am passionate about my work/profession and I’m willing to share or give away good ideas to anyone that will appreciate the gift.
      Divorce… I have had so many costly divorces, hell, I’m just going to meet a woman that I instanly dislike,then I’ll give her a house, car and $5k monthly alimony. It will save me time and grief.
      It’s 5:00 o’clock somewhere in this world, time to relax.
      Phil

      ps: it is a good presentation, with a lot of time, effort and money spent…. but overall, it misses the bulls eye.

      Reply to this comment
       
      Comment by Anthony
      2007-11-28 18:00:50  Add karma Subtract karma  +0
      MyAvatars 0.2

      Whew! Thanks for the major insights to building a serious online business. The value is priceless and I’m putting to work what you’ve shared already!

      Reply to this comment
       
      Comment by Dann Sommer
      2007-11-28 18:11:03  Add karma Subtract karma  +0
      MyAvatars 0.2

      hi rich

      - just downloaded your ´doctrine part 2´ - and, this really IS clever stuff you have compiled and provided for free

      - so, thanx to you Rich !
      - and also, so far you seem to be the first to convey the message, in this way
      - … said by a person (me…) - who reads a lot …

      - new paradigms in web marketing - compiled and written, both with the overall conceptual thinking behind, and relevant strategic considerations to be undertaken for specific applications

      - so - in case I want ´more´ … -

      - where do I go ? - what do I do … ?

      - 1. where do I go for an IRL seminar for ´more´ ? -

      - 2. where do I join and IRL or web-based community with other people recognizing the value of learning, testing and sharing their own experiences with real-world web-concepts within this domain of thinking

      - the reason for asking : I have just released my first e-book this autumn in Denmark, in danish language - mainly to ´test the waters´ before going into full-scale
      - … and, therefore I´m in the proces of assembling pieces, knowledge and contributors for my ne