In my last post, I talked about a disturbing reality that we all encounter at one time or another.
At some point, you’re likely to meet a person who you swear isn’t as smart as you… yet they seem to be more successful.
When that happens, it’s painful. It can shake your self-confidence, and make you question yourself.
But the harsh truth is the smartest person in the room doesn’t always succeed.
And sometimes the not-so-bright ones rise above it all and succeed because they don’t let “overthinking” stand in their way.
There are a few other success secrets worth noting that can give you an edge this year.
Success Secret 1: Rise Above Your Fears & Doubts
As I mentioned in my last post, some self-doubt is natural.
But you have to get far enough above your doubts to keep working or you’re doomed.
What works for me is to forget it all. The easiest way to do that, is to get lost in a project. It works for me and it’ll work for you.
Just throw yourself so deep into your work that your fears stay far enough away until you’ve finished all that’s needed to be done. Every successful business owner learns how to do this, sooner or later.
What makes it easier is knowing…
Experience Will Always Be Your Best Teacher…
When it comes to business you are going to make mistakes. We all do. Even the Intels, Microsofts, and Googles of the world take a wrong step from time to time.
Building a successful company is complex, and there are always factors that lie beyond your control.
The trick is to learn from your mistakes. Just do your best to limit your risk, focus every day, keep trying, learn what works, and don’t torture yourself when you take a wrong turn.
Just notice it, learn from it, and change your approach.
And since we are talking about mistakes… Do you know what’s at the root of most mistakes that you’ll make?
I see it over and over again, playing out in so many businesses. Yet, most people would never guess what it is, in a million years. Even though practically everyone who struggles in business is guilty of it.
For some strange reason, everyone wants to make things more complicated than they need to be.
It’s as if everyone is fascinated by the overly complex.
So instead of keeping things simple, they burden themselves with too much to do and too little time to do any of it right.
Which leads to the next crucial element…
Success Secret #2: Keep Things As Simple
As Possible To Avoid the “Stupidity Tax”
This is a big one. It’s so easy to avoid but for some reason it’s one almost everyone online seems to walk right into.
Here‘s an example how this flawed approach plays out…
Instead of picking one way to drive traffic to your website, mastering it, and then moving on – most people do the opposite.
They want to learn about launches, Facebook, search engine optimization, affiliate marketing, and every other method under the sun, all at the same time.
And they don’t stop to develop any level of mastery in any of the tactics whatsoever.
Yet, the most successful online businesses I know do the opposite. Agora focused primarily on pay-per-click for their first 50 million in online sales.
When I started Strategic Profits, my company focused on jv/affiliate launches. In our first 9 months, we did over 7 million in sales.
When you pursue multiple directions in your business all at the same time you end up making very little progress.
And it doesn’t matter if you are smarter and working harder than other successful people because you are spread way too thin.
The Solution ->
Isolate the fewest activities you can be successful with. Then knock them off one at a time. Don’t make the mistake of trying to do too much and marginalizing your results.
Remember: Confucius said:
“Man who chases two rabbits catches neither.”
If you follow my advice you’ll get to take back quite a bit of time you’re currently wasting.
You’ll be free from wasting time trying to learn too much about too many tactics at once.
Plus you’ll get back the time you’re wasting trying to execute with a superficial level of knowledge. What you do with your newfound free time leads us to our final success component, which is…
Success Secret #3: Know Where The Money Is
It takes time to know your market, but it’s time you must invest if you’re serious about your business’s success.
The first step is quite simply to open your eyes and look at what’s going on around you. You need to keep your finger on the pulse of your market to know what’s working in it.
But that’s only half the equation.
The second step is to do your best to understand WHY it’s working. Until you understand your market on a deeper level you’ll keep scratching your head wondering why you are making less than your “dumb” counterparts.
The good news is that once you get it – When you really understand the psychology of your market, your results will improve immediately in all the marketing you do.
From emails to landing pages your results will multiply because you’ll know your prospects better than any of your competitors.
So there you have it. If you’ve ever wondered why you make less than others even if you are smarter than they are, now you know. And it’s up to you.
Are you going to keep doing what you’re doing and let dumb people beat you? Or are you going to take these steps and move forward? The choice is yours.
A couple questions before you go…
- Was this post useful?
- Do you find that your business problems stem from any of the issues that I’ve addressed here? If so, why?
Let me know in the comments. Then go take action and make this week successful.