• If you’re a math whiz, then you may want to skip this blog post. Because I’m about to show you how 1+1 can equal 3. Or 300. Or even 3,000.

    Let me explain…

    Like you, I’m on a ton of lists. So I see what’s going on in the marketplace on a daily basis.

    And one thing that’s really jumped out at me lately is the high influx of “how to get more JVs” type of products.

    Seems like everyone’s got an ebook, a video, an audio, a teleseminar…you name it. And they’re all claiming to be the one that solves the JV riddle.

    Well, I’m here to tell you something that may come as a shock…but it needs to be said.

    You need to stop focusing on JVs. Because they aren’t the answer.

    That’s right. Contrary to popular belief, JVs aren’t the golden ticket to business success.

    Now, do they have a place in your marketing plans? Absolutely. I’ve done dozens of JV deals and made a boatload of cash from them.

    But here’s the thing…JVs are only the tip of the iceberg. There’s more–MUCH more–to be had here.

    I’m talking about going beyond the JV to establish a strategic alliance with another business.

    In a strategic alliance, there’s a deeper, more congruent relationship than just being JV partner or sending an endorsed mailing.

    It’s about developing an integrated mindset with one common goal…a side-by-side walk that will not only cause your business to explode, but your partner’s as well.

    You’ll join forces on a more profound level, using your multiple resources to help grow each others’ business faster, easier, and more efficiently than ever before.

    Plus, with a strategic alliance, you’ll establish yourself more firmly in the marketplace and be viewed by the competition as a force to be reckoned with.

    And that’s a very good place to be, because that’s where the REAL money–and the explosive business growth–lies.

    So how do you find a strategic alliance partner? Here’s 3 tips to help you narrow the field.

    1. First, make sure your business is compatible with your potential strategic alliance partner’s business. Would it make sense for me to approach Chuck E Cheeses about doing something together? Nope (although my daughters would strongly disagree). Look for someone who has a business that slides together nicely with yours, like 2 pieces in a puzzle. And make sure you have something of value to offer them as well.

    2. Secondly, find a strategic alliance partner you can work with on a personal level. There’s nothing more frustrating than trying to establish a relationship with someone you despise, or who drives you nuts (talking from experience here). No matter how hard you try to ignore it, their idiosyncrasies will affect your decision making–and ultimately the bottom line. No, you don’t have to have them over for Thanksgiving every year. But you will be spending a lot of time together. So you better make sure you can put up with them on an extended basis.

    3. Lastly-and this is most important–COMMUNICATE. Set the parameters of the strategic alliance early on and stick to them. Put them into writing, or better yet have your lawyer do it. There’s been way too many multi-million-dollar agreements that started with a handshake but then crumbled because the two parties involved didn’t hash things out clearly. I don’t want to see yours do the same.

    Now, I know what you’re thinking:

    Q: How does this all translate into 1 + 1 = 3?

    A: Well, it’s very simple actually…

    While JVs can offer a way to double your lists, double your profits, and double your business (which is basic math, or 1+1=2)…

    Taking the next step into a strategic alliance raises the bar exponentially, giving you multiple opportunities to grow the business on several different levels–which is something that a simple endorsed mailing cannot do.

    Furthermore (and possibly best of all) a strategic alliance delivers added value to your most precious asset–your customer base.

    By allying with a strategic partner, your products literally become supercharged, delivering bigger and better benefits and solving your customer’s problems in a faster, easier way.

    Now they don’t have to make several stops along the way to find the answer. They only have to make one–yours. And all this translates into more customers, more sales, and more profits to your bottom line.

    So as you can see, with a strategic alliance, that “2″ doesn’t stay where it is for long. It starts expanding into 3…then 300…then 3,000. And it can keep going from there.

    See what I mean?

    Let me know your thoughts below…and start thinking about businesses you can form a strategic alliance with that can deliver a windfall of profits for everyone involved.

    Rich

    P.S. BTW…if you got my cryptic “change everything” email this week, check back on Monday and I’ll reveal what’s happening here at Strategic Profits…

    In the meantime, don’t miss Andy and Brad’s newest free video from Stompernet. Talk about an Adwords education.

    And it’s not the same ol’ stuff you’ve been hearing for years. That information nearly became obsolete when our slap-happy buddies at Google started doing their thing.

    This is an all NEW formula that Brad and Andy have tested to the nth degree, and it’s pulling in major profits for only pennies a click.

    Doesn’t cost a thing–go watch it now.

    http://www.strategicprofits.com/pages/stompernet-adwords-video/

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