As a marketer, how many times have you heard that? Hundreds, maybe thousands of times. We all know that best-practices can only take us so far, and that testing with live visitors / readers / viewers gives us the closest thing to “truth” when it comes to which offer works best.
Consequently, most marketers who have a reasonable amount of traffic will get started in testing. Testing landing pages, testing squeeze pages, testing webinar registration pages, sales pages you name it. But… testing email sequences?
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Not long ago, I got my hands on something that wasn’t available to the general public. (One of the perks of being me.) Something, I believe, could take anyone’s business to all new levels of success, no matter where you are right now.
It was so important, in fact, I decided I had to find a way to share it all with my best subscribers.
Watch the video below to get the details.
I’m only taking participants until Tuesday night April 21. Then your free opportunity goes away forever!
It’s not rocket science. As an aspiring entrepreneur, you know you need it.
You need it to demonstrate that whatever product or service you provide, yours is the right choice for your prospect.
And, a little more subconsciously but no less important, you need it to demonstrate you’re the popular choice. That by buying what you’re selling, your prospect will become one of the “cool kids”. (Don’t underestimate the power of this. Apple has had me wanting to be one of the “cool kids” for years!)
So today I want to share three concepts – you may have never thought of – that will help you build and leverage the social proof you need to succeed… Read More
I used to get asked about emerging trends a lot. Mostly because the reports I used to write were so accurate in predicting them. Well one prediction from one of my past reports has come to pass in such a big way I thought I’d write a couple short posts just to nudge it back front and center in your marketing memory.
It’s an area of your marketing you might be overlooking. Or one you might not be taking as seriously as you should.
It’s really not a new concept. (But then again, reviewing the fundamentals is always uber-valuable no matter how sophisticated a marketer you are.) In fact if you’re into copywriting at all, I’m sure you know about it all too well. Read More
Think back to what your hopes and dreams were when you were a child. The amazing future you had planned. Every day was filled with opportunity and promise. Anything was possible for you then. How many fighter pilots, astronauts, major league third basemen, writers, artists, poets and princesses do you suppose are reading this post right now?
So you’re still with me in this little series? Good attention!
So what do you know now? Every “age” has it’s unique leverage points that offer economic value. And as an entrepreneur, mastering those leverage points will launch you head and shoulders above the competition.
So… now that we’re smack dab in the middle of the attention age, what leverage points do you need to master?
The other day we talked about how six areas of information overload combined into a perfect storm to create The Attention Age… An era in which your prospect’s attention is the most valuable asset you can have.
We also talked about the spillover effects that it’s had on our ability to focus, think critically and get things done.
But all our talk has been about how we’ve been influenced as consumers of information. What about as entrepreneurs? What about as marketers and business owners? How have those roles been impacted?
Let’s dip back into The Attention Age Doctrine and see how you got an economic edge in every age since the dawn of time… Read More
I just got back from San Diego where I spent the better part of the week at my buddy Ryan Deiss’s Traffic and Conversion summit. It was an incredible event. I’d guess there were probably 3,000 people in attendance. Props to Ryan for a really amazing conference. (You should check it out next year if you’ve never been.)
But one of the things at the conference that struck me was the overarching theme of attention. That’s not exactly a new topic for me.
Way back in 2007 I wrote a pretty ground-breaking free report titled The Attention Age Doctrine. It was downloaded a ton.
And it was different from anything I had written in the past. Because unlike it’s Manifesto predecessors (that explained the mistakes entrepreneurs were making), the Doctrine was a prediction about the future.
In the next couple posts, I want to revisit a couple ideas from that report and take a look at how they’ve evolved since I wrote it. And how they’re impacting what you’re trying to accomplish in your business today.
It all started with a really simple premise… Read More