OK – so that wraps up this little blog series. I really hope you got some great, actionable value out of it. Start re-writing your information overload story right now and watch your productivity skyrocket in the second half of this year!
Now we can move on to the next obstacle for you to conquer. But before we do, I need you to help me out. Read More
Here’s the place I’ve been trying to get you to…
The reality about information overload is it isn’t about information at all.
It’s about the meaning you assign to it as it relates to an outcome you want.
It’s about some need you create for it. It’s about following a story that you write that demands you keep adding to the pile.
It’s about… Read More
So yesterday I gave you a couple important insights about two different realities you live in.
I explained that one reality – the “grounded” type – is basically meaningless. And I explained that it’s your “ungrounded realities” that actually give meaning to everything.
Let’s talk about two realities.
First there’s “grounded reality.” That’s the reality that’s described by statements of clear fact. “This is a blue pen.” This reality is actually a pretty small of what we concern ourselves with on a day to day basis.
Then there’s “ungrounded reality.” That’s everything else. That’s the “reality” that includes every judgment, every label, every opinion and so on that you create. “This is the best pen in the world!”
Remember Harsh Truth #3? “To get what you want, you’ve got to give up what you have.”
That’s what you’re going to do over the next few days.
To do that, we’re going to try something a little different. It’s going to be a little more interactive than usual.
Here’s roughly how it’s going to work. Read More
Had a great trip last week. But now it’s back to business. And before we get started there are a couple things I’d like to say.
First, congrats to everyone who had the “cojones” to step up and share what most entrepreneurs are afraid to confront. I admire your willingness to take some action and speak out.
The second thing is that I’ve been thinking about how best I can help. And I came up with kind of a new idea that I want to try out next week. I think it’ll be exciting. I think it’ll be easier for you to consume. And I think it’ll deliver even better results than me just writing on this blog. (You can let me know as we go along.)
Third, what you think is your problem usually isn’t. Read More
But first a quick story…
Henry Ford was a pretty legendary entrepreneur. Made millions and millions of dollars building cars back in the early 1900s. (Adjusted for inflation, that’s about a “zillion” dollars today. – OK, I didn’t actually do the math.)
But at the same time you could’ve done pretty well just working for Henry your whole life.
Back in the “good old days”, if you had any entrepreneurial skills, it was considered a bonus.
Today things are different. The economy is less certain. The prospects for long-term employment is less certain. Your earning potential is less certain. Everything is less certain!
They call it the “New Normal”.
Several years back, I had a conversation with a gentleman by the name of Porter Stansberry.
If you don’t know who Porter is, he’s the guy behind the largest financial division at Agora publishing. His group was responsible for the marketing juggernaut called “The End of America” which sold hundreds of thousands of subscriptions to his service. It’s also made him the top producer at Agora which is no small feat. So it’s safe to say Porter knows a little bit about marketing.
Anyway, I was chatting with Porter and he shared an insight I thought was incredibly accurate. Incredibly profound. And incredibly powerful. We were talking about the reasons that people buy things. (I’m sure you, as a savvy marketer, understand that people buy for emotional reasons. And then rationalize their purchase after the fact. That’s nothing new.)
However, the point Porter made – the one I thought was so powerful – was something most marketers never fully comprehend…
When I was spending a lot of time consulting with Agora – I still work with them just not as much anymore – one of the big things they mentioned to me about my marketing was something that every A-list, superstar copywriter understands.
But it’s an aspect of content creation that most rookie marketers (and even a lot of veterans) don’t have a clue about.
What is it?
So today I want to take a slight detour. Instead of sharing a specific insight on marketing with you, I want to share a secret for becoming a better marketer. It’s a tool I use all the time that will give you a ton more clarity into everything that you do.
I’m sharing it with you now because it will make what I shared with you in my last two posts much easier to do. It will help you nail down your “revelation story” so you can deliver that AhHa! moment to your prospects. And it will help you get inside their heads by getting inside your own. It’ll help you do it faster that just about anything else.
And the best part is, it’ll only cost you two bucks! (If that!)