Where do internet marketers go to die?

I don’t go to too many internet marketing conferences anymore.

One reason is I’m kind of introverted to begin with (like I said in my first post). But there’s another reason I don’t.

Because I really don’t look at business and marketing the same way most of the people who go to these kind of conferences do. (I wrote the Internet Business Manifesto after I went to an event and saw what I thought were a lot of mistakes people were making.)

But a few years back I attended an Internet marketing conference put on by a pretty well known guru. I could have written another report after that conference. Because the topic at that conference was something I consider to be another huge mistake. Yet it’s one I see marketers make again and again.

It’s a mistake that has a dangerous downside if you’re not careful. One that promising marketers disappear into and are never heard from again…

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