Hi, Rich Schefren here on my drive to the office. Now if you’re watching this that means that I was not able to get a video up from the Underground. So I’m making this video just in case. What I want to talk you about today is relationships and how every relationship that you have should be looked at as an opportunity to learn; an opportunity to learn more about that other person in the relationship or group of people in the relationships to maximize the leverage you get from that relationship. So in other words, it’s a reframe on how you look at relationships. If you were to look at relationships this way, I guarantee that you would make more progress faster than ever before. You see, when I am involved in any type of relationship whether it’s with employees, whether partners, whether my spouse or whether with my marketplace, I look at every interaction as an opportunity to learn something. Because let’s say I ask my staff to do something, if they do an amazing job, they get it done fast, well what was it about the way I asked or what I asked them to do that actually caused them to do that. Or if they do a horrible job, what did I say that made them do a horrible job. In other words, I’m always looking at the relationship because relationships provide immediate feedback. From this point forward, look at your relationships the same way. Look at every relationship as an ability for you to extract feedback in your performance of how you can maximize the benefit of that relationship. And the most important relationship that you need to spend more time than any other is your relationship with the marketplace. What has your relationship with the marketplace taught you? In other words, what have they bought and what don’t they buy? What do they talk about? What don’t they talk about? What seems to get them interested? What seems to bore them? The more that you can learn from your relationship with your market, the more successful you’ll be as a marketer. Therefore, the more successful you’ll be as an entrepreneur. So that’s today’s tip. Like I said, if you’re watching this then there was a problem and I made this just in case. Hopefully, tomorrow you’ll see me from Washington, D.C. and until then to higher profits and beyond. Schefren over and out..
Hi, Rich Schefren here and obviously I’m not in my car. And if you watched yesterday’s I told you I was heading to D.C. for Yannick Silver’s Underground and that’s where I am. I’m in the hotel room. Today what I want to talk to you about is a simple question that I think determines actually a lot about your mindset and therefore also your results. You see, last night there was a party, get together, for players I guess in the industry and I was there. The common question that people ask is what’s new? And I think that that’s a bad question. You know, people always have answer to what’s new and when someone asks me what’s new, there really isn’t that much new. There’s a lot of things that are working. There’s a lot of things that are working better. Those are the two questions that I constantly ask myself – what’s working and what can we do to make what’s working already better? You see, if you focus on what’s new you’re always looking for different, something extra, as opposed to how can I take what’s already working even further? So what about you? What is current working? And what if you focused on it more would work even better? I think those are better questions to ask yourself and also better questions to have an answer to. So that’s the tip for today. Think about what’s currently working and what you could make work better. Next time when someone asks you what’s new, have the answer of what’s currently working and what’s new is it’s working even better. So that’s the tip for today. I’m going to try to do another tip tonight if I get a chance. And if not, I’ll see you tomorrow from this hotel room. Schefren over and out. To higher profits and beyond.p>
Hi, Rich Schefren here and today I want to talk to you about maximizing your ability to pick the brains of others. In other words, to derive as much benefit as you can from the conversations that you have with others. You know, this really stems back down to being curious and always staying curious and always looking for the opportunity to take someone else’s experience and apply it to your own life. So for example, if I’m talking to someone and they’re doing really well in PayPerClick then I’m asking them well why do they think they’re doing so well? What did they do to cause that? In other words, I’m investing myself more in the conversation, but at the same time, I’m trying to understand from them what they think they did that made all the difference? I do that consistently in every area of my life. One I guess just because I’m a curious person. The entrepreneurs that I know that are the most successful tend to be the most curious. And it doesn’t matter the context. You know I’m asking my family members the same types of questions. I also when I step into a cab, I also I say how’s the business? Is it busy? Is it slow? Or is it busy on nights like this that it’s raining; whatever just happens to kind of spark into my mind? And it always ends up helping me become a better business owner and helping me make better decisions. You never know where the next insight is going to come from. So, who could you pick the brain of today? Who could you talk to that maybe if you just got a little bit more curious you might extract nuggets of gold from that conversation? Then go ahead and reach out, talk to that person and see what happens. I’m actually on my way right now to the airport. I’m heading to Washington, D.C. for Yannick Silver’s Underground. And so tomorrow I won’t be driving to the office but I’ll be rolling out of bed and making a video for you. So tomorrow it’ll be from Washington, D.C., my hotel room, but I hope this drive was profitable for you. I know it was for me. Until tomorrow, to higher profits and beyond. Schefren over and out.
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