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      • Jun 30 2007
      • Please Pay Attention!

      • 86 Comments
      • Posted In Blog, Effectiveness
        Add Your Comment
    • Wow!

      In less than 24 hours The Attention Age Doctrine has already been downloaded by over 21,538 online business builders.

      Over 700 of them joined me as this afternoon when the legendary marketing genius Jay Abraham interviewed me for his elite private clients. And we have over 1,623 entrepreneurs who’ve registered for tomorrow’s call.

      Amazingly enough (since we are always operating on the "bleeding edge" of technology) so many internet marketers have been downloading the doctrine (over a hundred downloaders at any given moment) many experienced a very slow download speed.

      To remedy the situation we added two additional servers, and we’ve quadrupled our already substantial bandwidth.

      So, if you personally had any problems downloading, I apologize for that… and my team has fixed the problem.

      You can go get it now – right here.

      And the feedback I’ve been getting is amazing. Both the good and the bad…

      Look, whenever I release a report I get all types of feedback – both positive, and negative. It comes with being at the forefront.

      When you can get people talking about you –good or bad – it means you have the market’s attention and this is exactly what I was talking about in The Attention Age Doctrine.

      I explained in the personal note in the beginning of the Doctrine that due to timing I was forced to release an unfinished version. This may have been unclear for some who might have rushed through the doctrine based on a few emails I’ve received. Just so we’re clear it means that the 60+ pages is not the whole document, in fact it’s not even half of it, there’s a lot more coming.

      So, in case someone reading missed that point…

      – This is not the completed version
      – There is no hidden agenda or top secret conspiracy to leave out information (LOL)
      – The material released so far is the foundation and it’s critical to understand in its entirety to be able to profit from what’s coming.

      So while I appreciate that some marketers and friends have tried to summarize my document – they are not doing the marketplace any good – because the strategies, tactics and big “ah-has” and takeaways are coming in the next segment of the doctrine.

      While the manifesto trilogy was written in a way that each one stood on its own – the doctrine was meant to be one complete report.

      Yet, I deliberately released just the first sections prematurely to the marketplace because:

      As I stated in the Doctrine – based on the advice I received from Jay Abraham I would have done many a disservice had I not given them the opportunity to understand my current thinking and take advantage of the upcoming event, which is now less than two weeks away.

      Based on the flood of sales that came in today for the July event it seems obvious many appreciated the invitation given in the early release of the unfinished doctrine.

      There are two things I would like you to do from here:

      1 – Listen to the call with Jay Abraham (it’s the best explanation of what my current thoughts are) here

      2 – Although the doctrine is not complete I would really like to hear your thoughts – please post your comments to my blog, right here.

      (I read each and every single comment each and every day)

      Tags: business builders, internet marketers, jay abraham, marketing

      • Jun 30 2007
      • My Latest Advisory Is Ready

      • 20 Comments
      • Posted In Strategy
        Add Your Comment
    • The Attention Age Doctrine ready!

      Well, to say the last few weeks have been crazy is an understatement. It’s all worth it though because the response is already overwhelming. I’m confident it will be the most important document you read all year.

      Get it now… http://www.strategicprofits.com/doctrine

      As I type this blog post, I am being told by the office that our servers are already being over taxed with people downloading my latest document “The Attention Age Doctrine.” Sorry, thought we were all set… we even upgraded all or services for this release because we knew it was going to overshadow the original manifesto.

      As your read my advisory, you’ll see that I have included a chance to win PERSONAL advice with several marketing legends. It’s a great chance to show off your marketing chops. You’ll have chance to win cash… and a chance to show off your marketing skill. Plus, who knows what that could do for your business!

      All the details are in the Doctrine.

      I now need to take a break so I can wrap up the finishing touches on my live seminar we’re doing in two weeks here in South Florida. I’ll be unveiling the strategies I’ve developed to help online business owners to profit from our new Attention-Deficit society.

      Now it’s time you got down to some serious reading.

      Here’s the link to get your copy of the The Attention Age Doctrine…

      http://www.strategicprofits.com/doctrine

      I really want you to get the most from The Doctrine, so print it out, grab a cold drink and your trusty highlighter and make yourself comfortable.

      Then get ready for the ride of your life.

      And please share your thoughts after reading “The Attention Age Doctrine” by posting your comments here:

      To Higher Profits,
      Rich Schefren

      P.S. If you haven’t registered for Jay Abraham’s conversation with me this weekend, you better do it now. It’s filling up fast.
      To register go to: http://www.strategicprofits.com/jayprivate

      Tags: business owners, jay abraham, manifesto, marketing, personal advice, profits

      • Jun 28 2007
      • “The Attention Age Doctrine Part 1″ – Releasing Friday…

      • 8 Comments
      • Posted In Effectiveness, News, Strategy
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    • A quick note about the release of my new report “The Attention Age Doctrine.”

      I’m really, really close to having my new advisory ready for you. Actually, I had planned to release it today… then there was the minor emergency that popped up very early this morning. Don’t worry, everyone at the Schefren home is going to be fine. But it really threw a wrench into my plans.

      If you’ve read or commented of my last two posts, you’ll agree that family comes first. Your comments really helped me confirm my suspicion of what’s most important to all of us… and what we can achieve by harnessing and mastering our scarcest resource – our attention.

      So now that I’m paying attention to the most important person in my life, today’s release is going to be tomorrow’s release.

      I’ve been getting tons of email about the advisory.. especially since my presentation over the past weekend, where I spoke at Jeff Walker’s Product Launch Formula seminar.

      Since I didn’t really have too much time to prepare, I decided to summarized what was covered on the first 20 pages.

      And you know what?

      The crowd was blown away!

      I also showed it to a few ‘guru’ friends with the same result. They were completely blown away too.

      Their feedback actually shocked me. (I knew it was good, but…WOW!)

      I am planning on finishing it once I have made sure all is OK with Debi… which should be later on tomorrow.

      If you’ve already reserved your copy, you’ll get an email IMMEDIATELY when it’s ready.

      If you haven’t reserved your copy yet – here’s your chance to get it.

      Also, Jay Abraham has even agreed to to a teleseminar with me to discuss the impact for you, which will be announced tomorrow.

      Reserve your copy here now:
      http://www.strategicprofits.com/doctrine

      The Attention Age Doctrine will be released on a limited basis. That means not everyone will get a copy (I’m thinking of creating a product from it soon after this limited release.)

      So that’s all for now.

      The next time you hear from me… I’ll have a download link for you so you can start transforming your business and your life – when you fully understand what “The Attention Age” means to your future.

      To Higher Profits,
      Rich Schefren

      P.S. Keep an eye on your email for your download link. And if you haven’t reserved your copy of The Doctrine, you can do so here:
      http://www.strategicprofits.com/doctrine

      Tags: guru, jay abraham, jeff walker, paying attention, product launch

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      The Uncertainty Syndrome: The Entrepreneurial Emergency

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