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  • Rich's current Twitter status:hanging with my family thinking... I will never be as young as i am right now at this moment

    • Dec 21 2007
    • 21 Comments

      I’m Not Ignoring You!

      Published by Rich Schefren, in Blog

    • It’s been a madhouse around here, and the entire Strategic Profit team has been working around the clock.  So they’ve all gone home and won’t be back until after Christmas.

      At the rate the Acceleration Program is selling, it looks like we’ll have to pull the page in only a few hours.

      I’ve got lots to share, but I promised Debi I’d be home hours ago. So I really got to go.

      But I wanted you to know - just because our promotion is coming to an end, I have no plans on letting up on my blogging or free giveaways. No sir - I’ve been blown away at the feedback - and as soon as I can get through all the craziness of this launch I’ll be back to blogging with a vengence.

      In fact, I’ve already got a few amazing pieces of free content almost done.

      But it’ll have to wait or I’ll be in the doghouse.

    • Dec 20 2007
    • 11 Comments

      The Doors Are Cracking Open…

      Published by Rich Schefren, in Blog

    • The pressure is INTENSE.

      The anticipation, ELECTRIFYING.

      The doors to the Business Acceleration Program are ready to BURST.

      The 1500 entrepreneurs with a “Cut To The Front Of The Line Pass” are already lining up to slip through the back door one hour early.

      For those of you who were NOT able to get a pass, don’t worry.

      There will still be Accelration Programs available after the the first hour comes to a close.

      You can claim your copy here:

      ACCELERATION PROGRAM 

      I’ve got to run… More Updates Later….

      Rich

    • Dec 19 2007
    • 13 Comments

      ALL FRONT OF THE LINE PASSES CLAIMED!!!

      Published by Rich Schefren, in Blog


    • Get Your Front Of The Line Pass
      Get your “Front Of The Line” pass (hurry!).

      UPDATE: ALL 1500 passes have been claimed

      If I were you, I would STOP READING this post go DIRECTLY to the registration page to get your ‘front-of-the-line’ pass that I told you about yesterday.

      The registration page will UPDATE automatically as people FLOOD the page looking for a pass. You can literally watch the CHAOS as 1500 people add their name to the list.

      This pass entitles you to a ONE HOUR head start on everyone else. You’ll be able to view the coaching club details on Thursday, December 20th at 11AM Eastern Standard Time.

      That way, you’ll have ONE extra hour to reserve your spot in the program before it’s sold out.

      To get your ‘front-of-the-line’ pass HURRY to:

      http://www.strategicprofits.com/frontoftheline/

    • Dec 18 2007
    • 103 Comments

      Get Rich Schefren’s Brain… FREE?

      Published by Rich Schefren, in Blog

    • I’m going to give you some incredible free gifts:

      • My complete $4,800 coaching program (the Business Growth System).

      • My never-available-before personal collection of mindmaps.

      • And a ticket to my upcoming $2,997 live seminar.

      All of it absolutely free.

      So what’s the catch?

      Only 75 people reading this get all three of these gifts. Here’s what’s going on…

      You need to be at your computer at noon tomorrow EST (Wednesday 19th), because that’s when we’ll be letting 1,500 lucky online entrepreneurs cut to the front of the line for the Business Acceleration Program.

      With 60,137 people on the Announcement List, waiting for us to release the System to the public, it very well could be sold out in mere minutes.

      Because there are only 1,500 spots available at the “Front of the Line”… you’ll need to be one of the first people at the website tomorrow at Noon EST, or you’ll lose your spot!.

      Especially with the “Fast Action Bonuses” we’ve added to the package (for a limited number of early buyers). Fast Action Bonuses that ought to make your head spin:

      • The first 75 people who order the Business Acceleration Program on Thursday will receive a FREE Scholarship to my Business Growth System Coaching Program – a $4,800 value! This is the program that changed the lives and businesses of people like Jim Edwards, Brad Fallon, Rob Bell and a long list of gurus, and you’ll get it FREE. (Plus, as one of the first 75 buyers you also get BOTH of the next two bonuses!)

      • The first 150 buyers Thursday get my most prized piece of Intellectual Property… all the Mindmaps I personally made of the best business books that I’ve ever read. This is approximately 100 pages of mind maps of the books that shaped my thinking, revolutionized my business, and led to everything we’ve produced at Strategic Profits. I’ve never shared this resource with anyone before at any price. Can you imagine hiring me to read and mindmap the best business books just for you, distilling the action steps, crucial ideas, and world-beating distinctions for you? That’s what you’ll get if you’re one of the first 150 buyers of the Acceleration Program Thursday… plus you’ll ALSO get the following “Fast Action Bonus”…

      • When you’re one of the first 300 buyers, you’ll get a free ticket to the world-class Strategic Profits seminar this coming February at Disneyworld in Orlando, Florida! We’ve become famous for our multi-day seminars where there has NEVER been a sales pitch (and there won’t be this time, either)… just lots of high-impact content designed to put maximum profits in your pockets. And you won’t pay the $2,997 for this event… you get in FREE (you have to take care of your own airfare, food, and hotel, of course).

      To get all three of these Fast Action Bonuses, you must be one of the first 75 people to order the Acceleration Program on Thursday… and the only way to do that is to be at the Front of the Line:

      How “Front Of The Line Passes” Work

      Business Acceleration Program Front Line Pass

      It’s very simple.

      If you want a one-hour head start to claim your copy of the Business Acceleration Program, be here at this website tomorrow (Wednesday, December 19) at Noon EST.

      http://www.strategicprofits.com/frontoftheline/

      There is a strict limit of only 1,500 “Front of the Line” passes available.

      That might sound like a lot until you realize there are 60,137 people on the notification list for the release of the Program… and more people than that visiting this blog and on our other mailing lists.

      When you’re one of the first 1,500 people to register for a “Front of the Line Pass”, the web page will track your name and IP, so it’s all being handled “real time” (you can watch as the server updates the page, and your name is timestamped).

      Once we have 1,500 people on the list, it will automatically close down.

      You Must Register Tomorrow At Noon

      If you’re quick enough to get a Front of the Line Pass tomorrow…

      You’ll get an email Thursday morning an hour before the Acceleration Program is released to the public – this email will give you the link to the “Front of the Line Page”… and that’s your best chance to get your copy of the Business Acceleration Program PLUS get all the Fast Action Bonuses… before they’re all sold out.

      In fact, it’s a given that all of the Fast Action Bonuses WILL go to people on this list! That makes sense, right? With only 300 total Fast Action Bonuses… and 1,500 on the Front of the Line List… well, you can see what’s going to happen.

      See you back here tomorrow (Wednesday) at Noon EST… so you can REGISTER to “cut line”.

      And remember, if you have any questions you can ask them (and get your answers) by commenting below.

      My BUSINESS ACCELERATION PROGRAM will be released in:

      … at Noon EST this Thursday, December 20th.

      To Higher Profits,
      Rich Schefren

      P.S. - All the stuff we’ve been giving away for the last couple of weeks is still available for the taking… including the exclusive “Jay Abraham Mindmaps”, the “Psychology of Influence” Mindmaps, the “Phrases the Keep Attention” swipe file, the “How To Eavesdrop on Your Market” report, plus “My Complete Marketing And Launch Model”… all waiting for you to download below:

      Continue reading Get Rich Schefren’s Brain… FREE?

    • Dec 17 2007
    • 46 Comments

      A blizzard of questions – a ton of answers …

      Published by Rich Schefren, in Blog

    • Business Acceleration Program
      Business Acceleration Program

      Have you noticed?

      The blog is lighting up like a Christmas tree. Plus my inbox is jammed to overflowing too – and my Business Acceleration Program is the reason.

      I’ve honestly never seen anything like it: Seems thousands of people have questions – important questions about my Business Acceleration Program – far more questions than with any other product I’ve ever created.

      In fact, we’re getting so many inquiries, it just wouldn’t seem right to release my Business Acceleration Program tomorrow. With only one thousand copies available, it wouldn’t be fair to begin taking order until I’ve fully satisfied everyone’s curiosity.

      So I’ve I’ve decided to delay the launch by 48 hours. That way, I can answer all these questions and help you decide whether the Business Acceleration Program is right for you or not.

      So …

      Continue reading A blizzard of questions – a ton of answers …

    • Dec 16 2007
    • 80 Comments

      Business Acceleration Program Q & A

      Published by Rich Schefren, in Blog

    • Can you believe how time flies? Seems like just yesterday I was releasing The Attention Age Doctrine Volume 2 and now, we’re just days away from
      unveiling my new “Business Acceleration Program.”

      Needless to say, we’re getting questions … LOTS of questions… so I thought I’d answer some of them here…

      Continue reading Business Acceleration Program Q & A

    • Dec 15 2007
    • 18 Comments

      Jay Abraham And Some Fascinating Stories From Real People

      Published by Rich Schefren, in Blog

    • Wow. Just three more days until my Business Acceleration Program becomes available for the first time worldwide.

      Tell ya what… it’s been a hell of a ride!

      Already, 50,733 growth-obsessed business owners and marketers have lined up, hoping to get their hands on one of the 1,000 copies we’re releasing at noon on Tuesday ­ only 72 hours from now.

      But if you think I’m going to unveil my Business Acceleration Program today­ show you everything you’ll get and everything you’ll be able to do with it — you’d be wrong.

      Continue reading Jay Abraham And Some Fascinating Stories From Real People

    • Dec 14 2007
    • 67 Comments

      My complete marketing and launch model

      Published by Richard Schefren, in Blog

    • I seriously don’t know what’s gotten into me this morning …

      For some reason, I woke up feeling good. Really good. Even … (dare I say it?) downright generous.

      Maybe it’s because my 5-year-old daughter’s now the official hero of her soccer team after scoring six goals in this week’s game. Or, maybe it’s because I’ve had more time than usual this week with Debi.

      But here it is, 5:00 AM and I’m at my desk, furiously creating the single most valuable gift anyone will give YOU for xmas … Continue reading My complete marketing and launch model

    • Dec 13 2007
    • 38 Comments

      Digg Your Favorite 66 Seconds Videos

      Published by Rich Schefren, in Blog

    • Hey,
      Remember how in The Attention Age Doctrine 2 I showed you how attention is the most valuable commodity in today’s wired world?

      Well, we’re getting attention – in spades!

      In the last few days, 87 everyday people took time out of their busy schedules to produce videos that bring almost unbelievable praise for The Attention Age Doctrine 2… and tell the world about me and about our upcoming product launch.

      I can’t tell you how blown away I am by the quality of these videos and what they’re saying. You’ll laugh … you’ll be rolling on the floor … when you see how funny and creative they are!

      Continue reading Digg Your Favorite 66 Seconds Videos

    • Dec 12 2007
    • 33 Comments

      Rich Schefren Is A Big, Fat FRAUD!

      Published by Rich Schefren, in Blog

    • I’ve got one heck of a great object lesson for you today, courtesy of a guy named Dennis Tays …

      In The Attention Age Doctrine II, I showed you how powerful this new two-way Internet — Web 2.0 — can be.

      I documented why everyday people have far more credibility and influence than we marketers do … and I urged you to use message boards, blogs, forums and social networking sites to create buzz for your product.

      But I left one pretty important thing out …

      Continue reading Rich Schefren Is A Big, Fat FRAUD!

    • Dec 11 2007
    • 94 Comments

      Here’s A Preview

      Published by Rich Schefren, in Blog

    • Think about this:

      It’s Monday, February 11, 2008 — just two months from today and you’re getting ready to introduce your new product to the online world.

      But before you can tell people about your product or name your price…

      - 60,552 unique visitors have already visited your blog to learn whatever they can about you and your new product

      - 374 other blogs are buzzing about you

      - More than 43,200 prospects have already watched at least one of nearly 200 videos that your prospects have just made about you posted online

      - And 39,730 highly qualified prospects have opted in to your house list to make sure they’re among the first to know when your new product is released.

      A fantasy? Absolutely not. This is precisely what’s happened since I released The Attention Age Volume Two just 13 short days ago!

      Want to know what all the fuss is about?

      Check this video out and tell me what you think might prevent you from being the maven of your market….

    • Dec 07 2007
    • 744 Comments

      We’re Fed Up And We’re Not Going To Take It Anymore

      Published by Rich Schefren, in Blog

    • 1 Watch This Video


      A MSN ad shows the relationship between the advertiser and the consumer today.

       

      2 Read This

      The response to the Doctrine has been incredible.

      The emails flooding my inbox and the comments on this blog have been truly heartwarming.

      Every single positive message I’ve received means a lot to me… especially since the message in the Doctrine 2 is so controversial.

      I want you to know that I feel really strongly about what I wrote in the Doctrine 2 about the need for marketing and marketers to change.

      That’s why I am posting this petition….

      It’s time that we band together and tell “old-school” marketers to STOP IT. Because we’ve all HAD ENOUGH!

      It’s time to clean up marketing, improve our response rates and be liked by the rest of the world. Because right now, marketers are Public Enemy #1.

      Won’t you help me clean up marketing? All you got to do is read the petition, and then digitally sign it by commenting “I Agree”.

      So, read on, my friend… and do what you think is right. Continue reading We’re Fed Up And We’re Not Going To Take It Anymore

    • Dec 06 2007
    • 29 Comments

      Grab Your Video Action Guide Now

      Published by Rich Schefren, in Blog

    • Our in house video maven, Alan, has been up all night.

      I’m not kidding. Continue reading Grab Your Video Action Guide Now

    • Dec 05 2007
    • 173 Comments

      Get Famous… in 66 seconds or less!

      Published by Richard Schefren, in Blog

    • Gadzooks!
      I’ve got an incredible contest with big prizes to tell you about. But first, a quick update…

      It really is insane over here. Over 30,000 entrepreneurs have downloaded The Doctrine Part 2 already, there’s been over 7,300 downloads of the interview I did with Gary Vaynerchuk, and more and more blogs are linking to us by the hour.

      To top things off, the phone has been ringing non-stop, the emails are flooding in and we’ve even had a few curious readers show up at our offices. The pressure has been so intense we’ve even lost a few staff members.

      That’s because to stay ahead of the curve we’ve been putting in crazy hours. Even a few all-nighters.

      Anyway, late last night… while chowing on delivered pizza with the crew, Alan had an idea…

      We needed to do something special to motivate readers of The Doctrine to actually take action on what we’ve already gone over.
      Ken suggested we hold a contest with some killer prizes.

      Anna and Lauren thought it should revolve around video based on the incredible excitement about The Gary Vaynerchuk interview.
      So we all decided - Let’s make it a video contest. Here’s why… Continue reading Get Famous… in 66 seconds or less!

    • Dec 03 2007
    • 76 Comments

      Jersey Boy Cracks The Code And Transforms Into A $50 Million Maven - Here’s How He Did It…

      Published by Rich Schefren, in Blog


    • Gary Vaynerchuk MP3 Interview Call
      Gary Vaynerchuk

      Listen up, this post could actually change your life…

      (The super short story: I have an extremely POWERFUL interview to share with you.)

      OK, here’s the deal… my team and I have been working all weekend just to finish going over the nearly four-thousand (!) emails that poured in since the release of The Attention Age Doctrine 2.

      It’s truly been overwhelming… it’s obviously struck a chord and the response has been staggering.

      Look: I knew when I wrote The Doctrine 2 it would create a stir in the Internet Marketing world, but I never thought it would instantly generate the tidal wave of responses it brought with it.

      The discussions are heated and full of controversy in the popular marketing forums. Blogs I’ve never known about are dissecting each and every page and slide. In the first 24 hours alone over 20,000 marketers have read and downloaded their own copy.

      The insane response has really pushed me to deeply reflect and re-visit my experience to dig deep to provide you with an amazing case study. And to be honest, I had to work like a Tasmanian Devil on amphetamines to secure what I am about to give you.

      Check this out…


      Gary Vaynerchuk MP3 Interview Call
      Gary Vaynerchuk

      He began his video blog last year. Now he spends five days a week in front of a video camera consuming alcohol . And so far his drinking on-air has not only skyrocketed profits, but it’s brought him celebrity status.

      His hyperkinetic gonzo approach built a $50 million business, attracted a cult following, and caught the media’s attention. In the past year he’s been profiled in The Wall Street Journal, Time, Men’s Health, New York Mag, GQ, The Conan O’Brien Show, The Ellen Degeneres Show, Fox News, and many others…

      He’s living proof of everything you’ve read in The Doctrine2.

      But it gets better, because I got him to reveal his philosophies, strategies, and his best advice on how you can do the same.

      His name is Gary Vaynerchuk, and he’s going to tell you how he leveraged social media to skyrocket his family’s liquor store into the #1 wine seller online.

      His site is WineLibraryTV.com, and if there’s a poster boy for the transformational power of being Maven, then Gary is it.

      You’re going to hear first-hand exactly how he reached maven status… and his best advice on how you can do the same … in ANY industry.

      Gary’s story will excite, inspire, and show you how to take the message from The Doctrine 2 and apply it to your marketing right now.

      Download Gary Vaynerchuk and Rich Schefren MP3 Call

      Download the entire Gary Vaynerchuk call right now

      Right click and select “Save target as”. File size: 21.3MB

      Download Gary Vaynerchuk and Rich Schefren Interview Transcript

      Download Gary Vaynerchuk Interview Transcript

      File size: 915KB

      I even got Gary to give you his best advice, his 5-step strategy to get started and begin to leverage social media for unimaginable success.

      So, if you’re ready to take the concepts of The Doctrine 2 and begin to apply them in your market…

      If you’re ready to become the Maven of your Market…

      And if you’re ready to grow your business to unimaginable levels…

      You need to download the audio and the transcript immediately.

      Do it right now… What Gary reveals is just too powerful to wait.

      To Higher Profits,
      Rich Schefren

      P.S. - I believe together we’re going to change the face of marketing online. Together we’re getting more and more marketers to realize that the honest, value providing, and customer focused approach is the way to go. So, after you go through my interrogation of Gary, feel free to spread the word and pass along the materials to whomever you think would benefit.

      P.P.S - We’ll all get more out of Gary’s advice if you post your best ideas from the Gary right here on the blog. What do you think was the most powerful advice Gary gave? What will you do differently? How could you use Gary’s ideas to pursue your passion… and bring great value to your market?

      I want to know, and so do the rest of my readers. So post your comments and use the social bookmarking services below to help me share Gary’s message with the world…

    • Nov 28 2007
    • 540 Comments

      Attention Age Doctrine Part 2 Released

      Published by Rich Schefren, in Blog

    • Get the Attention Age Doctrine Part 2.

      The Attention Age Doctrine - Part 2

      Whew…. The day has finally arrived.

      The report is being downloaded by thousands of online entrepreneurs as you read this.

      I got to tell you, I’m really proud of it. Even more importantly, I can’t wait to hear what you think.

      To be frank, I know many people loved the Attention Age Doctrine 1, but I was somewhat disappointed in myself and the Doctrine for not delivering on the problems I surfaced throughout it.

      But now I am ecstatic because I know I have made up for my lapse. Like I said, I know many of you really loved it - but there’s a difference between what others say and how you feel about your own creation yourself.

      In the Doctrine 2 I lay out the fastest, most certain approach to growing your business faster than you probably believe possible?

      How Fast?

      Take a look at Strategic Profits in our very first year we went from zero to over $7.5 million. Or how about clients who have gone from $180,000 a year to $4.7 million a year in just twelve short months.

      And here’s the irony…. what you’ve been taught and what you’ve been studying has probably gotten in your way more than it’s helped. You’ll understand exactly what i mean after you’ve read page 80-81.

      Yes, it’s longer than expected, but only because each and every page is pure gold for growing your business and I just didn’t feel right robbing you of any nugget.

      So now it’s your turn, here’s what you can do for yourself, for your fellow business owners, and me.

      1. Download the report right here

      2. Spread the word - let your peers and fellow entrepreneurs know about it.

      3. Comment below - let me know what you thought, and what you would like me to teach you over the next few weeks

      (the comments I love the most are the ones that are honest, and share the current obstacles you face in applying what you learned in the document)

      4. And last but not least (if you read the Doctrine 2 - you know why) please use the social bookmarking buttons immediately following this post. If you’ve never used any of these sites - it’s time to start, and it would be an honor for me to be your very first.

      As I wrote in the report, I’ve got a lot more killer tactics and strategies to share with you but in order to find out about them you are going to have to subscribe to our feed - (press the orange button or green button to the right of our logo).

      Stay tuned, I’ll be posting here frequently - and I would hate for you to miss what’s coming.

      To higher profits,

      Rich Schefren

    • Nov 28 2007
    • 40 Comments

      There Is A Crazy Belgian Guy In My Office!

      Published by Rich Schefren, in Blog

    • Hey,

      We’ve been getting a lot of attention lately. In fact, our blog has been seeing more visitors than ever before…

      You may have seen Andrea Yager’s video a couple of days ago. Well over 1,200 people also saw her go absolutely crazy. All because…

      She’s been waiting for The Doctrine Part 2, and she’s had enough.

      And there’s a lot of people out there who feel as frustrated as she does… maybe even you.

      See, Andrea knows how much The Doctrine 2 is going to help her succeed in our new Attention-Deficit world.

      What she doesn’t know yet, though, is how The Doctrine 2 is going to raise questions she (or you) haven’t even thought of.

      Continue reading There Is A Crazy Belgian Guy In My Office!
    • Nov 27 2007
    • 29 Comments

      Win a Dream Date with Rich Schefren

      Published by Richard Schefren, in Blog

    • I have a promise to keep …

      For months I’ve been teasing you with information about The Attention Age Doctrine, Part 2.

      I’ve promised that it would be a blockbuster report…

      I’ve told you to mark your calendars for its arrival…

      I’ve asked you to clear the cluttered thoughts from your mind and save enough bandwidth for all of the juicy, actionable, and potentially profitable information you’ll find in Part 2…

      Well, all of your patience, all of your interest, all of your anticipation, and – yes – all of your attention will pay off handsomely, because…

      It’s finally ready… almost.

      Continue reading Win a Dream Date with Rich Schefren

    • Nov 23 2007
    • 39 Comments

      Download - Jay Abraham Mindmap + Doctrine 2 Announcement

      Published by Rich Schefren, in Blog, News

    • Jay Abraham has been my mentor for 10 years. That's why I am giving you my Jay Abraham Mindmaps to download absolutely free. But I am getting way ahead of myself ...

      The most-asked question I hear these days is, "Hey Rich, when is Part 2 of the Attention Age Doctrine going to be ready?" The answer is: Wednesday, November 28. You'll be able to download your copy then. For those who want something "juicy" you can download right NOW -- keep reading. I think I have just the thing. And it starts with this...

      The SECOND most-asked question is: "Rich, how do you come up with so many ideas for all these reports, manifestos, blog posts, and so on?"

      Continue reading Download - Jay Abraham Mindmap + Doctrine 2 Announcement
    • Nov 21 2007
    • 10 Comments

      Attention All Shoppers: Circuit City Targets Social Media

      Published by Richard Schefren, in Market Attention, Blog

    • If you doubt the power of social media, consider what one major retailer is doing to boost sales, gain customer loyalty, and grab attention this holiday season.

      Black Friday (the day after Thanksgiving Day) is one of the most competitive and profitable shopping days for retailers each year.

      Check out what Circuit City is doing to build buzz within its retail community of consumer electronics shoppers…

      Continue reading Attention All Shoppers: Circuit City Targets Social Media

    • Nov 14 2007
    • 39 Comments

      Free Chet Holmes and Rich Schefren MP3 For Growing Your Business Fast

      Published by Richard Schefren, in Blog, Strategy


    • Free Chet Holmes and Rich Schefren MP3 For Growing Your Business Fast
      Hey,

      Today we’re going to shift our attention for a moment…from getting the attention of your market… to giving attention to your business for maximum profits.

      Here’s why: I have a unique teleseminar recording for you that’s going to give you an insider’s perspective into my early days… before the creation of Strategic Profits.

      Even better - I’m going to introduce you to one of the men
      who played a pivotal role in my writing of The Internet Business Manifesto, the most downloaded Internet business report in history.

      Introduced to me by Jay Abraham he’s influenced me greatly… from the way I hire staff… to the way I manage and run my entire business.
      The man I am talking about and that you now have a chance to hear is Chet Holmes.

      To cut to the chase - you guaranteed to hear some brilliant business principles to grow your business. And at least a few major “Ah-ha” moments, that you can act on immediately.

      Download: Free Chet Holmes and Rich Schefren MP3 For “Growing Your Business Fast”

      Then set aside an hour or so and be prepared to take a lot of notes.

      If you’re like me, you’ll want to post Chet’s “Four Ways to Double Your Sales” on the wall in your office… and refer to it regularly.

      To Higher Profits,
      Rich Schefren

      Let Me Know Your Thoughts …

      P.S. Chet’s “Best Buyer Strategy” can dramatically change your business and your life. So don’t miss a word of it. And when you’re done, come back to my blog and let me know your thoughts.

    • Nov 13 2007
    • 119 Comments

      Phrases That Keep Your Reader’s Attention - Download

      Published by Rich Schefren, in Market Attention, Blog

    • In the Attention Age, getting your prospect’s attention is harder than ever.

      But it gets worse - because once you get attention, your job has just started.

      You see, the real trick is holding onto your reader’s attention long enough to get your message across. 

      My good friend and world-class copywriter John Carlton says:

      "The most common blunder rookie copywriters make is to assume the reader will ‘hang in there’… Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to ‘bear with you’…he’s out of there."

      Think about it: Doesn’t your own experience confirm it?

      Continue reading Phrases That Keep Your Reader’s Attention - Download

    • Nov 10 2007
    • 162 Comments

      Attention Age Paradoxes

      Published by Rich Schefren, in Market Attention, Blog

    • It’s no big secret that I’ve been slaving away at The Attention Age Doctrine II. In order to do that - I often have to step back and reflect on what is currently happening in today’s world. 

      One of the many observations I’ve made about the attention age is that it is full of paradoxes. Such as:

      We Have…
          -More Information But Less Knowledge
          -More Activity But Less Accomplishment
          -More Achievement But Less Fulfillment

      As you can see the paradox is "More but Less"; for instance, it seems logical that having more information would lead to more knowledge - but as we all know the opposite is often true.

      I’ve been working on a chart that has all the paradoxes I’ve thought about. Here, take a look:

      Continue reading Attention Age Paradoxes

    • Nov 08 2007
    • 58 Comments

      Simple But Powerful Attention Age Mindmap & Diagram Download

      Published by Rich Schefren, in Blog

    •  attentionchart.png

      Guess what?

      In my race to put the finishing touches on The Attention Age Doctrine II… I completely spaced on a gift I put aside for you.

      So, here I am in the office after hours - setting things right. 

      But first a question:

      How much of the Attention Age Doctrine do you remember?

      Continue reading Simple But Powerful Attention Age Mindmap & Diagram Download

    • Oct 25 2007
    • 56 Comments

      I Don’t Think We Can Be Friends Anymore

      Published by Rich Schefren, in Market Attention, Blog


    • A little over a year ago I left an internet marketing seminar feeling disheartened, disillusioned, and disappointed by what I saw. In fact, I was so disturbed I wrote a warning, a prescription for change, a call to arms for entrepreneurs online - The Internet Business Manifesto.

      That’s why it’s rather ironic that I am writing this post from my hotel balcony in Sydney, Australia, once again disappointed, depressed, and disturbed by what I witnessed yesterday at an internet marketing event I participated in.

      There were 16 speakers, many of whom were clients of mine. It was an impressive lineup of self made entrepreneurs who got to their current position by learning, thinking, working hard, and marketing even harder.

      Yet table rush after table rush were for so-called "short-cuts" like Private Label Rights Products, Push Button Software, And you just sit at home and get rich while my company does all the hard work for you type products.

      Not one person speaking from the stage got to their current position by any of these methods. You would think that the audience would see that. But if you did, you would be wrong.

      Continue reading I Don’t Think We Can Be Friends Anymore

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