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- Nov 30 2006
- 19 Comments
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Hey Guys,
Here’s a concept that can make you a TON of money.
It’s called visitor value.
Now, you’ve PROBABLY heard of visitor value before.
But I want to explain why you’re probably not paying as much attention to it as you should.
As you know, I’m a big fan of metrics. I think it’s important to measure and improve everything you do.
Even if you don’t measure everything all the time, it’s good to establish benchmarks to see how well things are performing in your business.
Back to visitor value.
The reason visitor value is so important is that it gives you a bottom line figure that you can use to
measure the effectiveness of your business. But wait, there’s more!By focusing on increasing your visitor value, you’ll be improving all aspects of your business.
You’ll have to offer better products, that in turn deserve higher price points.
You’ll have to write better sales copy to increase conversion of visitors into buyers.
You’ll have to offer up-sells and cross-sells to drive up visitor value even higher.
And what happens when you start doing these things?
You start acting like a real business.
While you may think visitor value is just a number, there’s much more behind it. Multiple dimensions of profit can be discovered if you know how to analyze this critical metric.
We’ve only touched the surface of visitor value, so if you’re not currently tracking it, then you should figure out how, as soon as possible.
And if you are tracking visitor value, then make a list with 20 ideas on how you can increase it, then
pick the top three and start implementing them immediately.To Higher Profits,
Rich SchefrenP.S. A lot of people are asking how to get into my coaching programs. But the short answer is there are no open spots at this time. I’ll be making a few structural changes (to accomodate for my newer, more powerful material) and when I’m ready, I’ll open the doors again. So stay tuned, but until then, I suggest you take a look at your visitor value!
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- Nov 17 2006
- 17 Comments
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Hey Guys,
I hope you’re doing well!
And I hope you’re implementing some (or hopefully MANY) ideas from my recent reports.
Now as you probably know by now, the launch was NOT what I expected.
As usual, I’m writing something up that I think you’ll find very interesting (which you can then turn into business profit).
I don’t want to go into detail here, but what I’m about to reveal will be something that you’ve never heard from a well know marketing personality.
It’s all about analyzing what works and what doesn’t.
And facing the current reality can be one of the biggest challenges that any business owner can have.
So for now, please review the Internet Business Manifesto, The Missing Chapter, and The Final Chapter.
If you study these documents carefully, especially the sections on planning and strategy, then you may be able to discern what’s coming. ;-)
To Higher Profits,
Rich SchefrenP.S. The main lesson in this post is that there are probably things in your business that you’re not “owning up to”. These might be problems or issues that you just don’t want to face. They must be addressed. Your profits will thank you for doing so.
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- Nov 01 2006
- 59 Comments
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Hey Guys,
250 spots.
That’s how many seats were available at 3PM EST. Now those seats are being registed, FAST!
People are LITERALLY typing in their credit card information… AS YOU READ THIS.
If you want to join the most revolutionary program to hit the Internet marketing community,
then you need to HURRY to:http://www.isecureonline.com/Reports/IWA/EIWAGB04
You’ll have access to the knowledge and business building principles that have created HUNDREDS
of MILLIONS of dollars in wealth.It really is a once in a lifetime opportunity.
Remember my previous programs sold out in UNDER
2 hours, so you need to act fast…All the details can be found here:
http://www.isecureonline.com/Reports/IWA/EIWAGB04
To Higher Profits,
Rich Schefren
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