Hey Guys,

Here’s a concept that can make you a TON of money.

It’s called visitor value.

Now, you’ve PROBABLY heard of visitor value before.

But I want to explain why you’re probably not paying as much attention to it as you should.

As you know, I’m a big fan of metrics. I think it’s important to measure and improve everything you do.

Even if you don’t measure everything all the time, it’s good to establish benchmarks to see how well things are performing in your business.

Back to visitor value.

The reason visitor value is so important is that it gives you a bottom line figure that you can use to
measure the effectiveness of your business. But wait, there’s more!

By focusing on increasing your visitor value, you’ll be improving all aspects of your business.

You’ll have to offer better products, that in turn deserve higher price points.

You’ll have to write better sales copy to increase conversion of visitors into buyers.

You’ll have to offer up-sells and cross-sells to drive up visitor value even higher.

And what happens when you start doing these things?

You start acting like a real business.

While you may think visitor value is just a number, there’s much more behind it. Multiple dimensions of profit can be discovered if you know how to analyze this critical metric.

We’ve only touched the surface of visitor value, so if you’re not currently tracking it, then you should figure out how, as soon as possible.

And if you are tracking visitor value, then make a list with 20 ideas on how you can increase it, then
pick the top three and start implementing them immediately.

To Higher Profits,
Rich Schefren

P.S. A lot of people are asking how to get into my coaching programs. But the short answer is there are no open spots at this time. I’ll be making a few structural changes (to accomodate for my newer, more powerful material) and when I’m ready, I’ll open the doors again. So stay tuned, but until then, I suggest you take a look at your visitor value!

Hey Guys,

I hope you’re doing well!

And I hope you’re implementing some (or hopefully MANY) ideas from my recent reports.

Now as you probably know by now, the launch was NOT what I expected.

As usual, I’m writing something up that I think you’ll find very interesting (which you can then turn into business profit).

I don’t want to go into detail here, but what I’m about to reveal will be something that you’ve never heard from a well know marketing personality.

It’s all about analyzing what works and what doesn’t.

And facing the current reality can be one of the biggest challenges that any business owner can have.

So for now, please review the Internet Business Manifesto, The Missing Chapter, and The Final Chapter.

If you study these documents carefully, especially the sections on planning and strategy, then you may be able to discern what’s coming. 😉

To Higher Profits,
Rich Schefren

P.S. The main lesson in this post is that there are probably things in your business that you’re not “owning up to”. These might be problems or issues that you just don’t want to face. They must be addressed. Your profits will thank you for doing so.

Hey Guys,

It’s ALMOST here.

I’ve been putting the finishing touches on the Internet Wealth Alliance, and things are just about ready to Rock and Roll!

Since so many of you have shown SIGNIFICANT interest in the program, I am providing a V-I-P Pass that allows you an HOUR head start to evaluate the offer and join the program.

This will allow those who have ALREADY made the decision to buy, NEARLY guaranteed access.

Some of you will need a little extra time to decide, and this will give you a few extra few minutes, without having to worry about missing your opportunity to join.

——————————————————–

TO GET ON THE “V-I-P” List:

1.) Watch your inbox at 2PM Eastern Time Tomorrow.

2.) Grab one of the 1500 passes, before they’re gone!

——————————————————–

Now, there is one last thing to clarify.

People are anticipating a VERY HIGH price point.

I can assure you, it will NOT be five figures, as some of you have speculated. It will be affordable for those who are SERIOUS about taking their game to the next level.

Remember, if you want an hour head start, be sure you pay CLOSE attention to your inbox tomorrow.

To Higher Profits,
Rich Schefren

Hey Guys,

November 1st is ALMOST here.

So I want to take this opportunity to clear up the MOST frequent question that I’ve been getting about the Internet Wealth Alliance.

IS the program for beginners?

Answer: YES, the program is suitable for newbies. But here’s the CATCH…

The program is designed to teach you the invisible factors that are CRITICAL to know in order to build a multi million dollar, online business.

It’s not necessarily the program that will teach you the technical aspects of how to setup a website. While we will provide you with software that will help you do this (if you need), please understand that it will not be the central focus of the program.

Another question that I’ve been getting is about the price of the program. Here’s what some people are speculating:

“I was prepared for a $25k price tag on this one, but $50k seems a little steep to me. But I understand the essential need to keep the alliance free from those who will drag it down. Maybe Rich will set on a price somewhere in the middle.”

I think you’ll be relieved to know that while we’ve considered price points in this range, we’ve decided to make it MUCH more affordable.

Finally, availability.

While we have not made any official decisions… …please understand that the program WILL be limited.

Also, keep in mind that there are approximately 30,107 serious entrepreneurs who are EAGERLY anticipating the launch of the program, which means it WILL sell out VERY quickly.

If, on Wednesday, you would like a chance to join the program before the general public, (in order to beat the crazy rush) then pay CLOSE attention to your inbox over the next few days.

To Higher Profits,
Rich Schefren

Hey Guys,

As you can probably imagine, my office has been getting HAMMERED with phone calls and emails regarding the Final Chapter.

The MAIN question people are asking is, what’s the deal with your next program, and how can I get in?

Up until now, I’ve been TRYING to keep it under wraps.

I REALLY want the ideas from the Final Chapter to resonate with everyone. I want people to take their business to next level.

And I STRONGLY believe the Manifesto trilogy can do tha

t.

The many, many emails and blog posts I’ve seen are FILLED with brilliant observations and insights on how to grow a business.

But since the doors to my office are CAVING in, and my staff is tired of answering the same questions over and over, I need to address the issue RIGHT now, once and for all.

So here’s the OFFICIAL statement:

YES, I’m introducing a new program on November 1st @ 4:00PM Eastern Time (mark your calendars).

…and yes, it’s going to be my best program to date.

Now as you know, I’ve made the transition to working with Agora nearly full time, in addition to working with my current clients.

But there is MASSIVE internal debate going on about the program.

Everyone involved, (Early To Rise, Strategic Profits, and my Internet Marketing Guru friends) ALL have different ideas on how to make this program the greatest program EVER to be offered.

Here’s the main issue, and I’m hoping you can help me out.

The program that is coming up on November 1st is going to be a hybrid program. It’s based off the knowledge and experience of the world’s most successful direct response business, Agora Publishing.

Agora (more specifically Early To Rise) is essentially a goldmine of business building knowledge. I’ve been mining their wisdom for a while, and even with my background and experience, I still can’t find an end to the mine shaft.

So that leads us to the issue at hand. We have what we believe is a VERY strong foundation for an INCREDIBLE program.

It’s called the Internet Wealth Alliance and it’s built around four fundamental principles. Briefly, they are:

1. List & Relationship Building: The cornerstone of any online business that has longevity. We’ll show you the most powerful ways to build a list, from the pros who have more names than any other direct response business in existence. Absolutely no one else can claim that. We’re talking millions and millions of names here.

2. Alliances and Joint Ventures: You can’t do it alone. You need alliance partners to expand the market and to leverage the efforts of others. You understand this already, especially if you’ve read any of my work. But in this program, we’ll show you how to develop powerful alliances, and even facilitate joint ventures between members, and potentially (IF it’s a good fit, Early To Rise).

3. Market Analysis: It’s important to provide the market what they want. This program will teach you how to find and develop your niche, and (this is UNPRECEDENTED) share some of our marketing experiments for you to see what’s hot and what’s not. This program will teach you advanced competitive intelligence, and go into great depth on how to setup a front-end that works. Agora is spending hundreds of thousands of dollars per year on market tests. Sharing some of these results with you is valuable BEYOND calculation.

4. Proven Direct Response Models: To top things off, even if you know how to build a list, in the right niche, and have access to the right joint venture partners, that doesn’t guarantee success. Case in point, the big Internet gurus. Even THEY are doing things backwards. This fundamental cornerstone will teach you how you can build a multimillion dollar profit model that works, and works VERY, VERY well.

So there you have it, the four cornerstones of the program, complete with a panel of experts to guide you through every step of the way.

Everyone I talk to says this program WILL be the HOLY GRAIL of Internet Marketing programs, since it’s grounded in real world experience (and success) that is second to none.

But I STILL need to know one thing in order to feel that this program has everything it needs in order to go down in the history books as a massive success.

What is the ONE question that you absolutely need to have answered, in order for this program to be THE best investment of your life?

Please answer this one question, by commenting below.

More than ever, I am looking forward to your important feedback.

Warm Regards,
Rich Schefren

P.S. As far as the contest goes, you guys are off to a GREAT start. You can learn a TON just from reading all the brilliant responses on the blog. So keep the entries coming. I have a few favorites, but I’ll be looking for a few more over the next several days.

Hey Guys,

Tonight’s teleconference with Michael Masterson has already filled up. All 1,000 lines were reserved in JUST 90 minutes!

If you were one of the lucky few to get in, then I congratulate you and look forward to you joining us tonight.

And if you missed it, DON’T worry, we have some more calls lined up. Please don’t call the office and ask if you can sneak on, it’s not physically possible.

But to those of you that did get in… You’re NOT off the hook just yet. Registrations were coming in SO quickly we couldn’t turn the page off in time…

To be exact, we handed out 1061 registrations.

Please be sure to call in early so you ensure you don’t get booted. If you were lucky enough to get
registered in time, then you definitely DON’T want to miss this call.

Win A Trip To South Florida to Meet Rich and Agora

If you haven’t read the Final Chapter, here’s a damn good reason why you should.

And if you have read it..

You have a better understanding of what you need to do in order to grow your business to the next level.

What if I told you that I would PERSONALLY pick you up at the airport, in my Porsche, and let you rack my brain for an ENTIRE afternoon?

Imagine starting out at my office and my team and I brainstorming ideas on your business. Then taking off for a power lunch. Imagine heading over to Agora (the Early To Rise office) and their team spending the rest of the afternoon working hard to solve your biggest challenges.

Well, that’s EXACTLY what we’re going to do.

If this is not a once in a lifetime opportunity, then I don’t know what is…So for one VERY LUCKY person, we’re going to foot the bill for this very exclusive trip.

How do you win? Follow these instructions.

1.) Click “Comment” Below

2.) Summarize why it’s critical that your business has a consistent series of back end offers and why it’s important that you build alliances within your marketplace.

The person who has the best summary will be chosen and notified that they’ve won.

Please don’t ask for more direction, we simply CANNOT answer all of your questions right now, as we’ve been swamped with inquires regarding the Final Chapter.

The winning entry will be based on merit, and not based on need. So keep your summary ON topic, and show us just how smart you really are.

Rich

P.S. Good luck with your summary, and don’t plan on packing tons of luggage… my Porsche can barely store two gallons of milk. 😉

Hey Guys,

I’ve got some GREAT news. In just a few days, I’ll be releasing “The Final Chapter” of the Internet Business Manifesto trilogy.

I’m ABSOLUTELY convinced that this third and final installment is my BEST work to date. I’ve been showing off the ROUGH draft to some of my inner circle friends and they all think I’m NUTS
to be releasing it for free.

But, like I said before, I’m NOT going to leave anyone out in the cold, even if you couldn’t afford my exclusive coaching.

Now I’d like you to take a minute and think about what has changed in your business since you read the original Manifesto and the Missing Chapter.

It will reveal some DEEP insights into your personal approach to business, and what you need to CHANGE in order to be successful.

So leave a comment on this thread and let me know how things are progressing for you. It will be a good exercise for you, because it will force you to closely analyze your progress over the last three months. It will also help me tailor the remainder of the upcoming “Final Chapter” to address your most pressing issues.

Warm Regards,
Rich Schefren

I intended to write this blog post about a week ago.

The reason I am writing this post now is that so many things have been happening and, changing for the better. I kept getting more and more info I wanted to share with you. But, I can’t wait any longer. Sometimes, you can have too many good developments in your life and business that, even one more piece of good news is not welcome because you simply have too much on your plate already.

Bottom line – too much is simply too much no matter what. Often, having too many great options leaves you frozen instead of giving you momentum, because just when you start thinking the option you’ve chosen is really the best choice, the other killer idea on that yellow pad laying on your desk may be even better, so you reevaluate, and reevaluate and you end up making absolutely the worst decision of them all… NO DECISION!

It’s a scary thought isn’t it? It absolutely sucks, so I’m just going to start writing.

First, I’ve noticed most struggling internet marketers are nothing more than hardcore information junkies. They just want to learn, absorb… absorb… absorb and they simply don’t have the power to turn off this constant craving for more.

But you have to be able to turn it off. Because it’s one of the single biggest obstacles to achieving lasting success online or offline.

Stated more simply- as long as you’re inputting, you’re not outputting.

Yet, getting everything you want out of your life hinges on your output.

So if you’re an info junkie, you must go on an information diet. Now I don’t know about you, but I know that when the double stuff Oreos are sitting on the top shelf in the kitchen it’s a whole lot harder resisting the temptation. What I mean is this: you’ve got to get all that extra info out of sight so you don’t even feel the temptation.

Make your office a rehab, no information is allowed to come in whatsoever for the next week. The only information you can have is the information you create. Stop studying, stop analyzing and start creating. Develop urgency in everything you do for the next week and you’ll be blown away at your level of output.

Sadly though it’s not enough.

Because if you really want to grow your business you are going to have to answer a single question that almost no struggling entrepreneur ever asks themselves. You want to know what it is? Of course you do, so let’s press on…

Now listen, don’t let the simplicity of the question fool you because it’ll be easy to dismiss it, but I promise you that if you do, you’ll never even achieve a fraction of what you are capable of. Ok, so here it is:

What Work Are You Willing To Leave Undone?

The sooner you realize that you can’t read everything, nor can you cross off every item on your to do list the better. Because at that very moment you are forced to realize that you absolutely must prioritize no matter what.

You see, realizing you can’t do everything helps you determine what you really must be doing, and realizing you can’t read everything forces you to decide which information you must read.

Now if you are wondering how you make these difficult decisions, have no fear because I have your answer. And it’s simple… You have to know what you want and what you must do to get it. Once you know then you can make effective decisions about what you should be doing, who you should be talking to, and what you should be studying.

So quickly, do you know what your top three objectives are right now in your business? Are they quantifiable, concisely stated, at your fingertips, so you always know precisely what you should be working on?

If your answer is yes – congratulations you are on your way towards business success. But, if you can’t rattle them off in rapid fire then it’s time to get serious and figure out what you really want, what you are willing to do to get it, and what steps you must take to achieve it.

Like I said in the beginning of this post, I’ve got a lot more to tell you – but it will have to wait until tomorrow — because I need to get some sleep. But before you run off, tell me what you think by posting your comments.

It’s been a little while since we last spoke.

But there has been some really cool stuff going on. I’m referring to the MASSIVE growth of my business.

If you’ll allow me a few minutes, I can show you how I am implementing the ideas from the Manifesto in my own business. Think of it as a mini-case study.

First…

I’m playing to my strengths.

Believe it or not, I’m not the greatest hiring manager in the world. But that’s ok, because I know how to work around the problem.

I simply brought in a consultant (a longtime friend) to assist me with my team building efforts as the business grows. That way I can focus on what I like to do, (coaching my clients).

Second…

I’m buying a new office space (as opposed to renting) in order to house a larger staff.

Having a physical space for your team to work out of can really help to grow a business and build a cohesive team. Sure, virtual workers are useful, but I believe it’s useful to have a physical staff when building a multimillion dollar company.

Third…

My team is implementing and designing systems to deal with all the new clients that are now on board. It’s crucial to me that everyone is taken care of, and the only way to make sure that happens is to have standard procedures for handling issues.

I’d like to note here that the process of creating systems and standard procedures is not a “clean” process.

It takes a lot of “dirty” work before a routine or task can be systematized. A perfect process does not simply appear out of thin air. It takes a bit of refinement.

Well, that’s all for now. I just wanted to give you a bit of an update and let you know how things are going.

I hope you found this post useful, and as you can see, I am continuing to build on the momentum that my launch generated so I can take this business to the next level.

So as soon as I get everything running to my standards I’ll have some INCREDIBLE stuff to share with you that will really build on the manifesto and the missing chapter.

Rich

“The less effort, the faster and more powerful you will be.” – Bruce Lee

The past week was fantastic. In my elite coaching program I introduced my clients to their strengths using a test also used by Fortune 500 companies like Motorola, Microsoft, Intel, American Express, etc… I actually can’t wait until September when I can introduce my Business Growth System Members this amazing test and the powerful process they will go through.

What’s really interesting is for a few of my elite clients their test scores came back with the label “In Transition”. You see, many of these clients had been working incredibly hard with minimal results. And the test pointed out to them that they needed to stop what they were currently doing and regroup and then choose an alternative route.

The common theme for my “In Transition” clients was attempting to do many of the popular Internet money making strategies with no consideration of what they were good at, or what they enjoyed doing. As if their bank account wasn’t enough of a clue, now they were getting psychological proof that the methods they were trying were not going to lead to entrepreneurial success.

So what about you?

Is it getting easier or more difficult to increase your profits?

Are you working longer hours or less hours?

Remember, in business you don’t get an A for effort – it’s all about the results you are creating. And the easiest place to achieve spectacular results is where your strengths allow you to easily get them. And that’s why it is so very important to play to your strengths.

If you’ve been struggling in your business and it’s not getting any easier to produce the desired results that you want, it’s time to get real. That means take a good look at yourself and really considering whether or not you are following the right path for yourself.

If you are not on the right path – it’s time to stop what you are currently doing and begin your quest to find a business that plays to your strengths.

On a different note…

I have some very big announcements this week regarding bonuses for all of my clients. I wish I could tell you all now, but it’s only a few days away so mums the word for now.